All Decorum's green-plant growers gathered in one place, which was exactly the scene at the Decorum Winter Fair, hosted by Duijn-Hove in Honselersdijk, the Netherlands. With a cup of coffee in one hand and a warm oliebol in the other, buyers could take a relaxed look at what the growers will be offering in the coming year.
© Mirthe Walpot | FloralDaily.comChris van den Heuvel of Hillplant. View more photos here (link in Dutch)
The fair got off to a strong start, with a steady stream of visitors from around 10:30 on the first morning. Exhibitors were pleased with the turnout, as this period just before the holidays is a great moment for a fair. For most green-plant growers and propagators, the real rush does not begin again until spring.
Actual business was being done as well, explains Arthur Kalkman of Decorum. He notes that their growers use the event to showcase what they have ready for the market. Along the sides of the fair, you could find rows of Danish trolleys displaying the direct assortment, allowing customers to view the plants up close and place orders on the spot.
© Mirthe Walpot | FloralDaily.com Renate Hoogendoorn, Joan Petermeijer, Ron Kloos, and Arthur Kalkman of Decorum
Decorum's new brand house was also in the spotlight. By bringing six distinctive brands together under one umbrella, Decorum aims to give both buyers and consumers a clearer overview of what different plants can offer, and which style, lifestyle, or retail concept each brand best supports.
