British fulfilment specialist arena.online has opened its first warehouse in the Netherlands, marking its expansion into Europe for the first time. With more than 19 years in the flowers and plants industry, arena.online delivers to millions of customers across the UK each year, and its new production in the Netherlands marks an exciting period of growth for the business.
The company behind the brands Arena Flowers and Patch, arena.online also provides expert fulfilment services for some of the largest retailers in Britain.
© arena.online
Located at the Poelweg 12, 500 metres from Royal Floraholland Aalsmeer flower auction, the Netherlands operation marks an exciting new chapter for the business as it moves to offer fulfilment services for online retailers across Europe, strengthening its position as the go-to fulfilment company for flowers and plants.
September 2025 saw arena.online's first shipment for e-tailer Greetz, signifying the beginning of its Dutch operation and expansion into Europe. Founded in Amsterdam in 2004, Greetz was acquired by the Moonpig Group in 2018, delivering cards, plants and flowers to customers across the Netherlands and Belgium.
"I'm thrilled to announce the launch of our new warehouse in the Netherlands, expanding our expert fulfilment services to Europe," says John Hackett, CEO of arena.online. "This is an exciting time for the business as we develop our supply chain, and I'm delighted we're now able offer our flowers, plants and services to even more customers."
For more information:
arena.online
www.arena.online
