CalFlowers has announced details for its Fun 'N Sun 2026 Floral Convention, to be held August 5–8, 2026, at The Langham Huntington in Pasadena, California.
In celebration of CalFlowers' 85th anniversary, the event will feature the theme "A Legacy in Bloom – 85 Years of Floral Excellence," highlighting the history, creativity, and future of the floral industry.
In a continued effort to support accessibility and connection across the floral supply chain, CalFlowers confirmed that registration and exhibit pricing will remain unchanged from 2024. This approach allows members and industry partners to plan ahead and incorporate costs into their 2026 budgets with confidence.
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"Holding pricing steady for 2026 reflects our commitment to making Fun 'N Sun welcoming and accessible to everyone in the floral community," said Lane DeVries. "As we celebrate 85 years as an association, we want growers, wholesalers, retailers, designers, educators, and partners to come together and experience this milestone event without the barrier of rising costs."
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Fun 'N Sun 2026 will offer a dynamic lineup of programming, including exclusive industry tours. Attendees will have the opportunity to participate in guided tours of The Original Los Angeles Flower Market and The Southern California Flower Market, providing a behind-the-scenes look at daily operations, product diversity, and the rich history of the floral district. The program will also include an exclusive tour of Fiesta Productions, Inc., where participants will see firsthand the creativity, engineering, and floral artistry behind Pasadena's world-famous Rose Parade floats.
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The convention will feature refreshed and expanded educational opportunities designed to inspire, inform, and support professionals across all segments of the floral industry. Programming will include expert-led presentations, engaging discussions, and interactive learning experiences tailored to current and emerging needs within the floral community. Specific sessions and speakers will be announced as they are confirmed.
Registration pricing, unchanged from 2024, will be offered at three levels. Early bird registration will be available for $795, regular registration for $895, and on-site registration for $995. Registration will open in mid-April 2026.
Exhibitor pricing will also remain unchanged from 2024. A single booth will be priced at $1,750, a double booth at $2,600, and a tabletop exhibit at $975. Booth registration will open January 21, 2026.
A hotel room block will be available at a rate of $299 per night, plus tax, resort fee, and parking. The room block will open in mid-April 2026.
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CalFlowers is also thrilled to welcome back the 2024 AIFD design team, led by Susan Ayala, whose artistry will help shape the look and feel of this landmark celebration.
"The 85th anniversary is an extraordinary moment for our association," said Robin van der Schaaf, CalFlowers Vice Chair. "Fun 'N Sun 2026 will honor our past, elevate the present, and inspire the future of floral artistry and collaboration."
