Royal FloraHolland (RFH) has announced the launch of a brand new spring trade fair: Flora Spring Expo. This trade fair will take place on 18 and 19 March at RFH's own location in Aalsmeer-Oost. Growers, buyers, and chain parties in the Netherlands and internationally can now become acquainted with the trade fair, which promises to become RFH's second major trade event. In addition to the Trade Fair Aalsmeer in the autumn, which recently celebrated its 25th anniversary, the floriculture sector will now also be able to show itself at its best in the spring.
Flora Spring Expo is a new, innovative trade fair concept from RFH, the international hub for the floriculture sector. In March, East Aalsmeer will be a lively meeting place for an (international) professional audience from the floriculture sector, where inspiration, business, knowledge sharing and innovation take centre stage. Discover the future of floriculture is the central theme at Flora Spring Expo, with the subtitle: 'Growing the future together'.
© Royal FloraHolland
New direction, fresh concept
With its clear direction of two major trade fairs per year, mapped out based on extensive research and discussions with exhibitors and trade fair visitors, RFH is responding to the changing trade fair landscape and current market demands. Team leader Debby Blewanus of RFH: "The need for trade fairs with clear positioning, strong presentations of new products and relevant visitors was clearly evident. Growers want to promote themselves at times that suit their product, while buyers are becoming increasingly selective in their trade fair visits. We are responding to this with the fresh and focused concept of the Flora Spring Expo. This is Royal FloraHolland's new spring trade fair, where the floriculture sector comes into bloom. For two days, Aalsmeer-Oost will be all about inspiration, innovation, doing business and meeting people."
Retail, tree nurseries and novelties
The Flora Spring Expo will not take place in one of Royal FloraHolland's auction halls, but on the adjacent outdoor logistics site (Aalsmeer-Oost). Four large aluminium halls will be erected there and decorated in an attractive and warm style.
The spring fair will feature a wide range of products under three themes: outdoor plants, houseplants and cut flowers. From garden plants, garden bed plants, tree nurseries, greenery, and flowering houseplants, to cut flowers and added value, such as packaging. Specific attention will be paid to segments such as retail, tree nurseries and novelties.
Debby Blewanus is looking forward to inspiring growers and buyers at the Flora Spring Expo: "We offer a unique range of flowers and plants; fresh, colourful and perfect for spring. There will be a wealth of new concepts, novelties and sustainable solutions to discover. Experts will highlight the latest developments in innovation, sustainability and digitisation during trade-specific sessions. This element of knowledge transfer adds significant value to this new trade fair."
