One Flora Group and Juan Carlos Hannaford, owner of Elite, have announced that they have reached an agreement to join forces. Both parties commit to building a smarter, more sustainable, and future-proof global flower supply chain, while continuing to operate independently and strengthening one another within their respective markets.
As part of the agreement, One Flora Group will provide logistics support for Elite's European operations. Product flows, from grower to customer, will be handled efficiently and reliably through One Flora Group's logistics network and European infrastructure.
© One Flora GroupFrom left to right: Lennard Leeuwenburg (co-CEO One Flora Group), Jan Willem Leeuwenburg (co-CEO One Flora Group) & Juan Carlos Hannaford (CEO Elite)
Connecting expertise and scale
By combining One Flora Group's strong position in Europe with Elite's global scale and flower cultivation capabilities, the two companies create a powerful and well-aligned partnership. Elite brings deep expertise and market knowledge from North and South America, while One Flora Group excels in European distribution, supply chain optimization, and customer-focused services.
Building innovation and growth together
Beyond logistics, the agreement also covers collaboration in innovation and product development. One Flora Group will support Elite in sourcing and introducing innovative European products to the North American market.
This allows customers in the United States and Canada to access a broader, high-quality, and innovative assortment from Europe.
Through this agreement between One Flora Group and Juan Carlos Hannaford, the collaboration between One Flora Group and Elite is further deepened, strengthening their combined impact. By connecting knowledge, networks, and infrastructure, they create new growth opportunities on both sides of the Atlantic.
For more information:
One Flora Group
Tel: +31 (0)85 040 68 00
[email protected]
www.onefloragroup.com
