Korean flower distribution innovation startup Flo-Lounge has secured pre-Series A follow-on funding from CNTTech. Flo-Lounge is an O2O-based flowertech company solving structural inefficiencies in Korea's flower industry through AI-powered demand forecasting technology and proprietary distribution infrastructure.
Founded in 2021, Flo-Lounge runs a premium flower delivery service "Flo-Lounge," a flower subscription brand "Florano," and a fresh flower wholesale distribution platform "FLO-LOUNGExBiz," hitting both B2C and B2B markets simultaneously. The company carved out differentiated positioning by creating a new distribution category of "quality-guaranteed flower delivery" based on metropolitan scheduled delivery and nationwide weekend and holiday delivery systems. Flo-Lounge also moves fresh flowers through major retail channels, including large supermarkets and home shopping networks, pushing flowers beyond special occasions into everyday consumer goods.
Flo-Lounge leverages AI-based demand forecasting to purchase fresh flowers at optimal prices and extends flower preservation periods up to 3x using proprietary refrigeration and fresh flower coating technologies. With this tech foundation, the company has penetrated over 50 distribution channels, including Lotte and Hyundai Home Shopping, E-Mart and Homeplus supermarkets, and online platforms. A proof of concept in Incheon delivered 162% revenue growth and 5% cost reduction within three months.
Read more at: WOW Tale
