"The stand gives visitors the feeling of stepping directly into a Danish greenhouse"

At IPM Essen 2026, Flora Dania will present its Danish common stand, where more than 380 m² is dedicated to showcasing high-quality products and Denmark's expertise within horticulture. The common stand brings together a wide range of Danish growers and sales companies, collectively presenting the strength and diversity of the Danish ornamental plant sector, with a strong focus on sustainability, quality, and collaboration across the industry.

As a new initiative for 2026, Flora Dania introduces a Product Range Showcase at the Danish common stand. The purpose of the showcase is to promote the entire sector and provide an overview of the breadth of the Danish ornamental plant assortment. The showcase is designed as three small greenhouses, where plants are presented on multiple levels and grouped into inspiring categories that complement each other.

© Flora Dania

The Product Range Showcase is centrally located within the common stand and surrounded by the 27 co-exhibitors participating this year. To ensure optimal visibility, exhibitors are positioned along the perimeter of the stand, making it easy for visitors to navigate and connect with the companies they wish to engage with.

Due to growing interest in the common stand, Flora Dania brings together more exhibitors and a larger stand area at IPM 2026 than in recent years. The stand features a mix of long-standing exhibitors, growers who have previously participated in the common stand, as well as several new exhibitors. As usual, additional Danish growers and sales companies can be found around the common stand, welcoming visitors at their individual booths.

© Flora Dania

Flora Dania's common stand is designed to give visitors the feeling of stepping directly into a Danish greenhouse. Covering more than 380 m², the stand is characterised by atmospheric visuals and imagery that reflect everyday life in Danish ornamental plant production. Visitors gain insight into how Danish growers combine high-quality products with environmental responsibility and sustainable production practices.

The common stand provides the setting for constructive dialogue and new business opportunities, allowing visitors to explore a wide selection of Danish ornamental plants and meet the people behind the products. In addition, the stand features a bar and lounge area, offering exhibitors and visitors a place to relax, network, and build new connections. Guests are invited to experience the warm and welcoming Danish hospitality.

Flora Dania's common stand can be found at IPM Essen 2026 in Hall 6, at locations 6H28 and 6J32. Further information is available at floradania.dk.