"The past year was all about further development and collaboration"

In this video, Floriday looks back on 2025 and looks ahead to 2026. For Floriday, the past year was all about further development, collaboration and strengthening the digital foundation for the floriculture sector. Together with growers and buyers, steps have been taken to improve overview, efficiency and ease of use.

Jefry van den Hoeven, Product Manager at Floriday, and Marcel van der Ende, Commercial Manager, discuss the most important priorities for 2026 and share what they are proud of.