“With this rebranding, we are creating a consistent and powerful narrative for both growers and consumers"

Dümmen Orange will present a completely renewed brand experience during IPM Essen, taking place from January 27 to 30, 2026. In a modern, open-concept stand in Hall 2, Stand 2D12, the breeder will reveal the rebranding of its Calibrachoa, Petunia, and Pelargonium product groups. This new identity, together with the bee-friendly Summer Bees Dahlia and pot carnation novelties, forms the core of the seven highlights showcased this year.

The most significant step Dümmen Orange is taking this year is the full rebranding of its Calibrachoa, Petunia, and Pelargonium product groups. These three pillars of the assortment have been given a new visual identity designed to ensure maximum recognition throughout the entire supply chain.

© Dummen Orange

"With this rebranding, we are creating a consistent and powerful narrative for both growers and consumers," says Corina van der Heiden, Marketing Manager APP EMEA at Dümmen Orange. "It enables our partners to position our top-tier genetics even more effectively, where quality and visual appeal go hand in hand with a modern brand experience."

One of the standout attractions at the new stand is the Summer Bees Dahlia series. This series has been specifically bred to meet the growing demand for biodiversity. Its open heart makes nectar and pollen easily accessible to pollinators, making it a strong choice for bee-friendly assortments.

© Dummen OrangeSummer Bees Dahlia

The pot carnation segment also receives attention with three new novelties within the Spring Festival series. Pink Blush offers a soft, romantic color with a refined gradient, while Red Velvet delivers a deep, intense red hue with strong shelf appeal. Spring Pastel introduces a trendy color scheme that responds to demand for soft, modern tones. In addition, the characteristic Berry Eyes series will be presented, valued for its striking two-tone pattern.

Beyond the new brands, Summer Bees, and pot carnations, several additional products complete the highlight selection. Pericallis Mandala stands out for its geometric symmetry and vibrant colors. The Calla assortment will feature three striking pot varieties: the dark red Tokyo, the vibrant hot-pink Pink Harmony, and Djembe, an intense yellow variety.

© Dummen Orange

"Our new stand reflects the energy and innovative power of Dümmen Orange," the team concludes. "We invite all our partners to visit us in Hall 2, Stand 2D12, to discover the renewed presentation of our assortment."