Labeau has announced that Rick Kroon (pictured, right) will join the company as Sales & Marketing Director on February 2, 2026. With more than 25 years of national and international experience in floriculture, Rick brings in-depth expertise to the table, with a strong focus on phalaenopsis and the development of market-oriented commercial strategies for professional horticulture.
© Labeau
"With Rick on board, we are taking the next step in our growth and further professionalization," says Febe Floré, CEO of Labeau. "Together with the team, we will continue to build on our strong market position and long-term partnerships."
Rick has earned his stripes in various commercial management positions at leading companies in the sector. He combines extensive market knowledge with a distinctly customer-focused approach and has a proven track record in building lasting customer relationships, strengthening market positions, and managing international sales and marketing teams.
To ensure a smooth and careful transition, there will be a handover period in February during which Rick will work closely with Kirsten Van Linden, the current Sales & Marketing Director. This will guarantee continuity in collaboration, communication, and ongoing projects.
For more information
Labeau
www.labeau-breeders.com
