If you've ever wished you could know exactly what your customer is thinking while standing in front of your benches, this upcoming webinar aims to deliver just that. Monrovia has partnered with Swytchback, a consumer research technology platform focused on uncovering how people actually make buying decisions, to better understand what drives garden center shoppers to purchase, purchase more, or walk away.
The research dives into how selection, size assortment and perceived availability influence shopper confidence and spending. The findings, particularly around how customers interpret what they see on the bench, may challenge some long-held assumptions about inventory strategy.
During this data-driven webinar, experts from Monrovia and Swytchback will share fresh insights on how inventory mix and assortment signal value and choice to consumers, often in ways retailers do not consciously recognize. Attendees will gain practical, research-based takeaways that can be applied immediately on the sales floor.
The session will feature Katie Tamony, Chief Marketing Officer and trend spotter at Monrovia, alongside Cole Patterson, Co-Founder and Head of Product at Swytchback. Patterson is also a fellow at Santa Clara University's Retail Management Institute and brings extensive experience in consumer behavior, analytics, human-centered design and retail innovation. His work focuses on helping retailers turn insight into action, bridging the gap between data and day-to-day decision making.
The discussion will include opportunities to answer your questions live and will showcase actions you can take now to boost sales in 2026 and beyond. Attendees must register to receive the link for the live webinar. Sign up here to reserve your spot.
For more information:
Monrovia
www.monrovia.com
