On January 21 2026, the Dutch floriculture sector took note of the report published by the NVWA from the Risk Assessment & Research Bureau (BuRO) on "crop protection products on potentially imported roses from countries outside the European Union (EU)". "The sector attaches great importance to the protection and health of employees and consumers, takes the recommendations seriously, and is therefore keen to discuss this with the NVWA," Royal FloraHolland responds.
"For some time now, the sector has been committed to transparency, measurability, and safety based on sustainability throughout the chain. In terms of certification, there is an international sector standard for transparency, the Floriculture Sustainability Initiative (FSI) "Basket of Standards," which includes environmental standards and clear safety measures for all employees in the chain. The basic principle is the same everywhere in the world: the cultivation of flowers and plants must be effective for people, animals, and the environment."
Health is always a priority
For a long time now, there have been regulations in the sector, both at home and abroad, requiring protective clothing to be worn by employees who work intensively with flowers. Protective gloves are only necessary in cases of daily and very prolonged contact (handling flowers for around 8 hours a day). Everyone can feel confident about bringing a bouquet of flowers into their home. Previous studies and this report show that there is no increased health risk for consumers with normal use.
Crop protection products internationally
The authorization systems for crop protection products within Europe, Africa, and South America, the countries where flowers and plants are produced, differ due to local legislation. The basic principle is the same everywhere in the world: a product must be effective and safe for humans, animals, and the environment. The active substances required for a particular crop depend on several factors, such as climate, cultivation systems, and disease and pest pressure. In Africa, South America, and Southern Europe, for example, there are different diseases and pests than in the Netherlands.
Integrated Pest Management (IPM) is a mandatory part of certification. IPM consists of four steps: prevention, monitoring, control, and evaluation. Control with chemical crop protection products only comes in the third step, with the order being first biological, then mechanical (e.g., with traps), and only lastly chemical. As a result of this approach, the use of crop protection products in the floriculture sector has declined significantly internationally in recent years.
Crop protection products remain important for protecting crops against diseases and pests, while the floriculture sector is taking major steps toward more environmentally friendly cultivation. Data from certified growers show clear progress. Since 2015, the worldwide use of the most environmentally harmful chemical crop protection products has decreased by 78%. Over the same period, the use of crop protection products per hectare in the ornamental plant sector has fallen by 35%. In the Netherlands, Dutch pot plant growers have reduced the use of the most harmful products by 96%, while cut flower growers have achieved an 88% reduction.
Similar trends can be seen in major production countries outside Europe. In Ecuador, the use of crop protection products has declined by 64% since 2016. In Kenya, growers have reduced the use of the most environmentally harmful products by 58% since 2019, and in Ethiopia the decrease is 56% over the same period. Certification in line with FSI requirements, including environmental, Good Agricultural Practice, and social standards, is also widespread, reaching 77% in the EU, 83% in Kenya, and 89% in Ethiopia.
There is an increasing trend towards closed chains, in which products are tested at the request of customers before they are offered to consumers in shops.
