Thirteen passionate growers have joined forces to take a stand against the ongoing paving over of gardens. Together, they aim to demonstrate the versatility of solitary conifers and to promote green hedges as the standard once again, replacing wooden fences. During a concise 20-minute presentation, the group will unveil the name, vision, and new visual identity of this initiative.
The presentation will mark the official launch of the campaign, revealing its name and contemporary visual style. It will also outline the vision for the future, explaining why the conifer, with its wide range of colours and diverse growth forms, offers a strong solution for the modern garden. In addition, the initiative will show how atmospheric garden styles can inspire consumers to create healthy outdoor spaces that remain attractive throughout the year. Several of the initiating growers will be present to explain the strength and impact of this collaboration.
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The presentation will take place on Tuesday, January 27, 2026, from 11:30 a.m. to approximately 11:50 a.m. It will be held at IPM stand number 8B25, located in the centre of Hall 8 and recognizable by the red flags.
For more information:
IPM Essen
+49.(0) 201 7244 0
www.ipm-essen.de
