During the Trade Fair, Magical Hydrangea presented its refreshed brand identity and invited visitors to take part in the Spin & Win activation. Each colour on the wheel represented a prize, ranging from inspiring giveaways to the grand prize.
© Magical Hydrangea
Marleen van Arendonk (Magical Hydrangea), Jan-Willem Overbeek and Jacqueline van Pelt
Visitors could experience a touch of magic by spinning the prize wheel, with the Philips Hue starter set already waiting on top. On Monday, 19 January, the grand prize was officially awarded. The winners were personally presented with the prize by Marleen van Arendonk, Account Manager Magical Hydrangea. The Philips Hue starter set allows Jan-Willem and Jacqueline to bring the magical atmosphere of the exhibition stand into their own home.
Just like Magical Hydrangea, the Philips Hue lighting range has been renowned for years for its exceptional colour transformation. In addition, Magical Hydrangea has received multiple awards for its outstanding longevity, alongside its high ornamental value.
Magical Hydrangea originates from the breeding programme of HOKO Breeding and stands out its strong genetics. With an increased visual focus on its signature magical colour change, Magical Hydrangea continues to strengthen its position as a premium A-brand in the international ornamental horticulture market.
Alongside the activation, Magical Hydrangea also presented its new POS brochure in November, featuring comprehensive sales support, presentation materials and an overview of the complete assortment.
For more information:
Magical Hydrangea
[email protected]
www.magicalhydrangea.com
