With the 2028 Simhastha fair in view, the Madhya Pradesh government has approved the development of a 100-acre commercial flower production cluster in Ujjain, aimed at meeting year-round demand from the religious city and boosting farmers' incomes. The proposal, initiated under the direction of Chief Minister Dr. Mohan Yadav, is being implemented by the state horticulture department.
Horticulture and Food Processing Minister Narayan Singh Kushwah said the cluster will be developed on identified land near Ujjain to ensure a steady local supply of flowers for Mahakaleshwar Jyotirlinga and other religious centres. "Ujjain witnesses consistent demand for flowers, which multiplies during Simhastha. The cluster will reduce dependence on supplies from outside the district and help farmers secure better prices," he said.
According to the department's action plan, the cluster will promote scientific, large-scale cultivation of high-demand varieties such as roses, marigolds, gerberas, tuberose, chrysanthemums and gladiolus. Farmers from Ujjain and adjoining districts will be encouraged to adopt modern practices, with the project positioned as an agri-enterprise rather than traditional subsistence farming.
Officials said the initiative is designed to address both supply-chain efficiency and income stability. Local production is expected to cut transportation costs and post-harvest losses while ensuring timely availability during peak religious seasons. The cluster will also support value addition through processing and direct market linkages.
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