The new collective promotion programme We Love Conifers was officially launched at IPM Essen. Twelve leading conifer growers have joined forces to reposition the conifer as an essential plant for modern, climate-resilient gardens and public spaces. The initiative responds directly to increasing paving and the growing demand for sustainable, year-round greenery.
Conifers offer a unique combination of qualities that align closely with current gardening needs and wider societal challenges. As governments, landscapers, and garden owners search for solutions to heat stress, water management, air quality, and biodiversity, the conifer proves its value as a quiet but powerful contributor to healthier living environments.
© We Love Conifers
Unique features for modern challenges
Exceptionally strong and hardy, conifers require minimal maintenance while maintaining a tidy, green appearance throughout the year. They bring calm and structure to both private gardens and public spaces. Their strong root systems make them suitable for a wide range of soil types and highly resistant to extreme weather conditions, increasing their reliability in a changing climate.
From traditional to the future
Although conifers are sometimes seen as traditional plants, We Love Conifers shows they are, in fact, well suited to the future. The collective aims to counter the dominance of fences and paving by making green hedges a natural choice once again. Through contemporary campaign themes such as Tuscany, Ibiza, and Country Side, the initiative demonstrates how conifers can function as hedges or standalone plants in architectural, modern, and natural garden designs.
© We Love Conifers
Support for the entire supply chain
The campaign is built as a transparent and practical partnership that supports the entire supply chain. Beyond improving the image of conifers, the initiative focuses on stimulating demand across Europe. Retailers and wholesalers will gain access to professional visual materials, videos, and social media content that can be used directly in their own communications. Growers and other partners are invited to join the collective, giving them access to a broad network, shared knowledge, and the opportunity to reduce promotion costs through collaboration.
For more information:
We Love Conifers
weloveconifers.com/
