US: Registration opens for the 6th Bloom Together event

New Bloom Solutions and New Bloom Media announce that registration is now open for the 6th Bloom Together Event.

The event will take place on March 2, 2026, from 7:00 PM to 12:00 AM at Copper Blues Rock Pub & Kitchen, CityPlace Doral (2nd Floor), 3450 NW 83rd Ave #224, Doral, FL 33122.

Tickets are free and open to all floral professionals across the Americas. RSVP is encouraged, as space is limited. You can RSVP at the link here.

From a small gathering to a cross-continental floral movement
The Bloom Together Event began in 2021 as a small gathering of 25 floral partners and colleagues. It was a simple idea built around connection, conversation, and community during a time when the industry needed unity most.

By 2022, the roots of the event began to deepen, attracting broader participation and early advocates who recognized its potential. Rodrigo Leiva of Esmeralda Farms, who attended that year, shared, "Collaboration is having collective innovation and collective partnerships that help us build up our business entirely in the industry. It's events like this, certainly, that make it easy for us to all get together. New Bloom Solutions has hosted a fantastic event with a lot of its sponsors, and that's been great!"

That same spirit of unity was echoed by industry organizations, which saw the long-term value of the gathering from the very beginning. As Kate Penn of the Society of American Florists shared, "SAF has been a proud sponsor of this annual Bloom Together since its very first year. This gathering gives the industry an opportunity to come together and celebrate the power of collaboration and unity in our industry. We are stronger when we work alongside each other — leveraging our organization's strengths to help the entire industry."

© New Bloom SolutionsThe Bloom Together After Party 2023

As momentum continued, the event matured into an international gathering. By 2024, the attendee base had grown significantly, representing multiple countries and every major sector of the floral supply chain. Reflecting on this increasing global collaboration, Augusto Solano Mejía of Asocolflores noted, "This is a story of success, it's a story of collaboration, this is a strong alliance between the flower growers in South America and the distribution cluster here in Miami, and it's going to be even stronger."

2025: A breakthrough year
The 5th Annual Bloom Together Event in 2025 marked the event's most transformative chapter yet and was hosted for the first time at Copper Blues Rock Pub & Kitchen. Attendance surged to more than 500 floral professionals, supported by 60 contributing companies and 15 dedicated volunteers.

That evening featured immersive floral installations, brand activations, and creative contributions that elevated the overall experience. Juan David Lecuona of Deliflor Americas reflected on the significance of participating, saying, "We're honored to support the Bloom Together Event and be part of such a meaningful initiative. Partnering with this event aligns with our commitment to fostering community and celebrating the beauty that flowers bring into our lives."

Designer and collaborator Jena Gizerskiy of Choice Farms added, "Contributing my time as a certified floral designer to design the floral phone booth was an incredibly rewarding experience. Collaborations like these strengthen our floral community, allowing us to support and uplift one another."

Giving back: A shared commitment to the future
Since its inception, the Bloom Together Event has contributed more than $20,000 to floral education, research, and workforce development. This milestone has been made possible through the generosity of collaborators and sponsors who believe in strengthening the future of floriculture.

In 2026, the event continues this commitment by supporting two nonprofit organizations that are shaping the next generation of industry talent and innovation.

Seed Your Future (SYF)
As a long-time beneficiary of the Bloom Together Initiative, Seed Your Future continues to expand plant education, career awareness, and youth engagement nationwide. Executive Director Jazmin Albarran shared how these contributions directly impact their mission, saying, "We are incredibly grateful to New Bloom Solutions and all the sponsor collaborators for recognizing the importance of investing in the future of floriculture. Their generosity allows us to expand our reach, introduce more students to this vibrant industry, and ensure they see floriculture as a viable and fulfilling career path."

© New Bloom Solutions

Jazmin also encourages other floral industry companies to support and collaborate with the 6th Annual Bloom Together Event, which donates proceeds to SYF and AFE to help grow the future of the floriculture industry. Donations will be used to advance floral research, education, workforce development, and more. Watch her message here: Watch Video.

American Floral Endowment (AFE)
AFE's research, scholarships, and industry resources play an essential role in solving real-world challenges across the floral supply chain. Reflecting on the value of community-driven support, Executive Director Debi Chedester shared, "The Bloom Together Event unites the floral community to connect, celebrate, and give back. Every dollar raised supports advancements in AFE's research, scholarships, and other programs, ensuring a stronger future for floriculture."

© New Bloom Solutions

2026: A new chapter
The 6th Bloom Together Event marks a new chapter for the floral community, shaped by momentum, shared purpose, and the energy of a gathering that nearly doubled in size last year. In 2026, the experience is expanding even further.

This year's event will bring together professionals from across the Americas, including wholesalers, distributors, growers, breeders, florists, and more. The evening is designed to spark new relationships, strengthen existing ones, and celebrate the collaborative spirit that drives the industry forward. Whether you are a grower, importer, wholesaler, breeder, designer, retailer, logistics partner, startup, entrepreneur, or allied service provider, this is where the entire supply chain meets to connect with intention.

Attendees can expect a vibrant and welcoming environment where every sector of floriculture comes together. Entry begins at 7:00 PM, with an additional networking opportunity from 7:00 PM to 8:00 PM. The evening will include high-impact networking with industry leaders, innovators, and emerging voices, along with creative floral installations and brand activations that showcase industry talent. A community-first atmosphere encourages authentic conversations that naturally lead to new opportunities.

New for 2026
This year's event kicks off with a brand-new experience called The Bloom Side Chats. Created in response to community feedback, these intimate conversations give floral professionals space to pause, connect, and exchange ideas before the main celebration begins.

Featured topics include insights from The Bloom Show Correspondent Joe Don Zetzsche on supermarket floral strategy, AI, and innovation. The Bloom Show Correspondents Pennylyn Woosley and Ace Berry will discuss florist needs and supplier alignment. Jazmin Albarrán of Seed Your Future will speak on hiring and building a strong employee brand. Debi Chedester of the American Floral Endowment and Amanda Solliday of Sustainabloom will explore floriculture sustainability and Sustainabloom's initiatives.

Think of The Bloom Side Chats as an industry living room. They are informal, insightful, and open to everyone. Attendees are encouraged to stay, move, mingle, and join the conversations that resonate with them. The Bloom Side Chats will take place from 7:00 PM to 8:00 PM, preceding the main event and celebration.

Opportunities to collaborate
Companies across the floral supply chain are invited to participate as blooming collaborators, helping ensure that this nonprofit event remains accessible, welcoming, and community-powered.

Collaboration tiers range from $200 to $1,000 and offer visibility across pre-event, during, and post-event marketing, press, digital coverage, and on-site recognition. Full contribution details and benefits are available in The Blooming Collaborator Guide, or collaborators may use the provided link to contribute directly. Collaboration payments are due by February 20.

The Bloom Together Event will welcome the first 250 guests for an evening built around connection, collaboration, and celebration. All sectors of the floral industry are invited, and early registration ensures a place at one of the most meaningful gatherings of the year.

To welcome attendees, the first 100 guests will receive complimentary drink tickets. Throughout the night, guests can enjoy live music, a DJ set, and the return of the Hora Loca celebration at 9:30 PM, featuring energetic dancing, shots, and shared community spirit.