Registration open for Monrovia’s Bee a Winner Program

It's registration time for Monrovia's Bee a Winner program. The annual pollinator plant giveaway is a great way to energize sales and enhance customer engagement. Deadlines for garden centers to participate are coming up fast.

There are two giveaway timeframes, based on regional timing and key shopping days, each with their own sign-up date. The Spring Program Deadline for Southern States is February 27, while the Summer Program Sign Up Date is March 13.

2026 marks the fifth year Monrovia is partnering with garden centers across the country to promote the importance of pollinator-attracting plants. The giveaway program, which offers garden center customers a chance to win a free plant is easy for both retailers and their customers.

After registering, garden centers must place a $2,000 minimum order of Monrovia's pollinator-friendly plants to receive 10 free additional plants to use as customer prizes. The orders include posters with an easy-to-use QR Code that links to a customer entry form, ready-to-link online entry form for your website, digital graphics, and other marketing tools. Participating garden centers are encouraged to create a fun in-store display using the pollinator plants and their communication channels to promote the program.

For a chance to win, local shoppers will simply scan the QR code to access the entry form.© Monrovia During the process, they are given the option to join their local garden center's email list. New this year, Monrovia be collecting both SMS/text opt-in contact information and email addresses from giveaway entrants. The information gives garden centers an easy and effective way to strengthen customer relationships and communicate with engaged shoppers.

Pictured right: Last year's Bee a Winner grand prize recipient at Begick Nursery in Bay City, Michigan.

Monrovia makes the process even easier by managing all the entries and choosing local winners specific to participating garden centers. After the giveaway period ends, Monrovia selects and notifies your winners and provides a list of new email and SMS contacts.

Each entrant also has a chance to win Monrovia's Grand Prize nationwide Instagram giveaway for a $500 shopping spree at their selected Bee a Winner location. To enter the grand prize giveaway, shoppers are asked to take a picture of their local garden center's in-store display or a Monrovia plant, then tag the garden center's location or social media handle.

© Monrovia by Doreen Wynja

"Attracting pollinators continues to be important to gardeners," says Katie Tamony, chief marketing officer at Monrovia. "It's a trend that just continues to expand. Our industry has a unique opportunity to showcase the benefits of using diverse plantings to create a space that attracts pollinators and humans alike."

For more information on the Bee a Winner program, visit Monrovia's Resources for Retailers page at the link here.