HortEx 2026 is introducing an innovative participation concept designed specifically for breeders, growers, and exporters who want maximum exposure in the Asian market with minimal logistical effort. Scheduled from 20 to 22 May 2026 at BITEC, Bangkok, and co-located with Agritechnica ASIA, the event will debut the Flower Showcase, a plug-and-play visibility package that offers a strong brand presence through a simple, ready-to-go format. With one price and one package, the Flower Showcase delivers total exposure while allowing companies to focus on promotion and networking as HortEx handles the setup and presentation.
The Flower Showcase includes a live floral demonstration by John Elstgeest of Flower Circus, professionally arranged floral displays, a dedicated presentation area with podiums and vases, a 2 × 1 meter roll-up banner, a full exhibitor listing, media coverage via Thursd. and FloralDaily, an invitation to an exclusive networking evening, and support with product shipment logistics. This all-in participation package is priced at €1,495, offering an efficient and cost-effective way for companies to enter or expand in the Southeast Asian market.
© HortEx
Kuno Jacobs, Managing Director of Nova Exhibitions, highlights the value of this concept: "We have seen how powerful a focused showcase can be in creating visibility and business opportunities for breeders and exporters. By removing logistical barriers and combining professional floral demonstrations with targeted media exposure, we create a high-impact platform that delivers real value. The Flower Showcase is designed to help companies enter the Asian market in a smart, efficient, and highly visible way."
As an AIPH-approved International Horticultural Trade Exhibition, HortEx 2026 continues to strengthen its international standing. Its co-location with Agritechnica ASIA enhances visitor quality and cross-sector engagement, bringing together horticulture and broader agricultural innovation under one roof. HortEx 2026 remains Asia's leading trade fair for horticulture and floriculture, serving as a vital platform for innovation, knowledge exchange, and business development in the region. Participation in the Flower Showcase is limited and offered on a first-come, first-served basis, and interested companies are encouraged to contact the organisers directly.
For more information:
HortEx
E-mail: [email protected]
https://hortex-exhibitions.com/
