Thailand's Department of Internal Trade said Valentine's Day flower prices this year have remained stable, supported by cool weather conditions that improved flower quality, lowered production costs, and allowed Thai roses to compete effectively with imports from China, Feb 14.
The department reported that the Valentine's Day flower market in 2026 was lively, particularly at major wholesale markets in Bangkok, where consumers began purchasing flowers early in the day. Supplies were sufficient to meet demand, with both domestic produce and imported flowers available, preventing abnormal price increases.
Ms. Yanee Srimanee, Deputy Director-General of the Department of Internal Trade, said favorable cooler weather in several growing areas helped roses and other flowers develop better quality, with larger blooms, richer colors, and longer shelf life. Production costs did not rise significantly, allowing prices to remain steady or decline slightly compared with last year.
She added that Thai growers have increasingly been able to cultivate international rose varieties by improving greenhouse management and environmental control techniques. As a result, locally grown roses now offer quality comparable to imported flowers and can compete with Chinese roses in both price and appearance.
Read more at Pattaya Mail
