During the Flora Spring Expo, the focus is not only on the latest spring assortment and meetings between growers and (international) buyers, but also on in-depth content. Both days of the fair offer a varied programme with knowledge sessions covering current topics in the sector. The sessions are freely accessible to visitors and offer directly applicable insights for retailers, buyers, exporters, growers and colleagues from the industry.
The sessions will aid attendees with insight into consumer trends that matter in relation to sustainability, tips for smart purchasing with Floriday, the value of data, and concrete starting points for increasing turnover and customer satisfaction. By hearing from experts in the field, you will take away practical tools to strengthen your business operations and seize opportunities.
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One of the sessions focuses on efficient purchasing via Floriday, presented by the Floriday team together with a practical buyer. This session goes beyond theory and shows how the platform is used in day-to-day buying. Attendees will see how a buyer saves time by working with clear overviews, smart filters and streamlined ordering processes. It also highlights how to maintain control when dealing with multiple suppliers, changing availability and tight planning. The emphasis is on practical tips that make purchasing faster, clearer and easier to manage.
Another session looks at sustainability in Germany, presented by Plants & Flowers Foundation Holland. This session shares Current insights from the European Consumer Monitor on how German consumers view sustainability. Relevant knowledge for growers and buyers who export (or wish to export) to Germany.
In Turn Data into Profit: Smarter Sales per Square Metre, delivered by GardenCenterAdvice, the focus shifts to how to use data and market insights to improve performance per square metre. Dries shares practical examples and shows where opportunities lie in product range, layout and customer experience.
The knowledge sessions are short, concrete and directly applicable. They offer a valuable opportunity to gain new knowledge, find inspiration for your own business operations and engage in conversation with experts from the sector.
The full program can be viewed at the link here.
