Floriexpo announced a strategic partnership with American Grown Flowers to debut a dedicated "American Grown Pavilion" at the 2026 expo. This collaboration is designed to enrich the show's diversity by providing retail buyers with an even broader spectrum of sourcing opportunities, highlighting the specialized contributions of domestic farms alongside Floriexpo's storied international community.
As the floral industry evolves, Floriexpo remains committed to its identity as a global bridge. The introduction of the American Grown Pavilion serves to complete the sourcing picture, offering specialized visibility for home-grown products without diminishing the vital role of the show's international partners.
"Our mission at Floriexpo has always been to provide high-volume buyers with a comprehensive and diverse marketplace that reflects the full complexity of the global supply chain," said Bob Callahan, CEO of Floriexpo. "By partnering with American Grown Flowers, we are adding a new dimension to our floor that celebrates the heritage of American farming. This initiative is about ensuring our attendees have access to every corner of the industry—from our valued, long-standing partners in South America, Canada and beyond, to the legacy domestic farms right here at home."
Floriexpo empowers category managers to build more resilient and flexible supply chains by integrating the diverse strengths of the market. Our platform bridges the gap between global scale and domestic excellence, highlighting American growers who provide not only unique seasonal specialties but also the high-volume reliability and consistent year-round supply required for major retail programs. By blending these robust domestic networks with global imports, buyers can ensure a more stable, responsive, and diversified floral department.
"We are thrilled to collaborate with Floriexpo to bring the beauty of American-grown flowers and foliage into this premier global show," said Felicia Alvarez, Chair of the Board for American Grown Flowers. "This pavilion represents an opportunity for our member farms to connect directly with buyers who are actively seeking reliable, domestic supply. Together, we are ensuring that the retail community has a complete toolkit of sourcing options, highlighting the premium quality and responsible stewardship that define American-grown flowers in the global floral marketplace."
The 2026 Floriexpo is scheduled to take place May 27-29 at the Broward County Convention Center.
For more information:
Floriexpo
floriexpo.com/
