FloraCraft is now producing its own proprietary floral wet foam, Artesia WetFōM, in a new, highly automated building on its Ludington, Michigan campus.
After more than four years of engineering and testing, FloraCraft's Artesia WetFōM has been re-imagined for a better user experience and more efficient manufacturing process. The move allows customers to purchase all varieties of floral and craft foam from one trusted provider, solidifying FloraCraft as the Home of FōM.
"With our introduction of Artesia WetFōM, floral designers everywhere can now rely on us as their one-stop shop for all their foam needs," FloraCraft President and CEO Steven Carlson said. "Artesia WetFōM provides a professional-grade foundation for users to create fresh flower arrangements for life's big moments, all from the brand they have come to know and trust."
© FloraCraft
Artesia WetFōM is designed to work with every type of floral stem, from delicate blooms to thick, woody branches. Its all-purpose density grips stems firmly, helping arrangements stay secure during design, delivery, and installation. The foam also absorbs water quickly and holds it well, giving designers more working time.
Its lower pH helps extend the life of floral stems, while the deep green color, which turns nearly black when wet, blends easily into arrangements and reduces the need for extra filler. Practical details like the built-in Brick Lift tab make it easier to remove bricks without damage, and color-coded cartons help wholesalers stay organized.
The HydroFast+ Technology offers instant bricks that soak up to twice as fast as standard options. A crosshatch pattern and plus-shaped cutting guide make stem placement easier and more precise, while reducing empty pockets inside the foam.
Artesia WetFōM comes in a full range of options, including standard and instant bricks, paper-mâché forms, and specialty shapes. Wholesale buyers can also simplify ordering by sourcing all their foam and floral arranging supplies from one trusted provider, FloraCraft.
"Our Artesia WetFōM has been re-imagined for a better user experience that works harder, holds tighter and meets the highest performance expectations," Carlson said. "It feels different because it is different – with a better grip, you'll have greater control for professional results."
For more information:
FloraCraft
www.floracraft.com
