As the global floral industry prepares for another edition of Dianthus Week, Dianthus Land Colombia is launching an initiative designed to amplify the excitement beyond the farms and into the digital world: the Dianthus Week 2026 Photo Challenge.
More than just a social media contest, this challenge aims to celebrate the new generation of Dianthus while engaging growers, wholesalers, designers, and flower lovers worldwide in a shared visual conversation about one of the industry's most resilient and versatile blooms.
A global invitation to celebrate dianthus
From March 9 to 15, 2026, during Dianthus Week 2026, participants are invited to join an Instagram photo challenge celebrating Dianthus flowers. To take part, they must post a photo during that week that clearly features Dianthus flowers and share in the caption what inspires them about Dianthus, highlighting their creativity and authenticity. The post must include the official hashtag #DianthusWeek2026, tag @DianthusLandco and @LlorenteFlores.co, and be shared from a public account in order to qualify.
© Dianthus Land
A jury from Dianthus Land will select the Top 10 photos, which will then be published on the official @DianthusLandco feed for public voting. The winning entry will receive a 3-month floral subscription from Llorente Flores, while the Top 10 finalists will receive an official Dianthus Land T-shirt.
The initiative seeks to build community engagement while showcasing the versatility, beauty, and innovation behind today's Dianthus varieties.
For more information:
Dianthus Land
[email protected]
https://dianthusland.com/
