The Wholesale Florist & Florist Supplier Association (WFFSA) announced the winners of the 2026 Floral Xcellence Awards during its Opening Reception at the Floral Distribution Conference (FDC) in Miami this evening.
Now in its second year, the Floral Xcellence Awards continue to celebrate innovation, quality and excellence across the global floral supply chain. This year's competition featured 50 entries, showcasing outstanding varieties from breeders and growers around the world.
2026 Floral Xcellence Award winners
Breeder Xcellence Award: CLOUD NINE – Chrysanthemum (Icon Selections)
© Wholesale Florist & Florist Supplier Association
Rose Grower Xcellence Award: Kora from Danziger (Dan Flower Farm)
© Wholesale Florist & Florist Supplier Association
Spray Rose Grower Xcellence Award: Spray Rose "Fibonacci Yantra" from Genviv (Esmeralda Farms)
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Garden Rose Grower Xcellence Award: Garden Rose, Tie Dye from Choice Farms
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Filler Grower Xcellence Award: Million Daisy Gypsophila from Danziger (Dan Flower Farm)
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Other Variety Xcellence Award: Chrysanthemum Tamarindo from Royal Van Zanten
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Entries were evaluated onsite by a panel of industry judges based on criteria including innovation, quality, market potential and overall excellence. Today, attendees also had the opportunity to view all entries displayed prominently in the Exhibit Hall foyer, and they will be displayed throughout the entire duration of the conference.
The Floral Xcellence Awards are sponsored by Proflora 2027 and Flowers of Colombia by Asocolflores, whose continued partnership supports the recognition of excellence and advancement within the global floral industry.
© Wholesale Florist & Florist Supplier Association
One final award remains to be decided. The Member Favorite Award, the only category voted on exclusively by WFFSA members attending FDC, will be announced during the WFFSA Business Session on Wednesday, March 4.
The Floral Distribution Conference brings together wholesalers, suppliers and industry partners for education, networking and business development, serving as a catalyst for collaboration across the floral community.
For more information:
WF&FSA
Email: [email protected]
www.wffsa.org
