The Russian flower market continues to rely heavily on imports, even as local production expands. In 2025, total market volume reached an estimated RUB 402–450 billion, up 9–15% year-on-year. Growth in value terms (+12%) outpaced volume growth (+9%), driven by higher bouquet prices and rising demand in the premium segment.
Imported flowers still account for around 75–80% of all cut flowers sold in Russia. Up to 80% of total imports come from Ecuador, Kenya and Colombia, despite higher duties and logistics costs. Only a few years ago, the Russian retail market was almost entirely dependent on foreign roses, particularly from Ecuador and Kenya.
Online sales are reshaping distribution channels. In 2025, online flower sales increased by about 25%. In major cities, online channels account for 60–70% of sales in value terms, while the national average stands at around 30%. Traditional street trade is gradually losing share and may decline to 3–5% of the market by 2027.
In 2026, the market is forecast to reach RUB 480–520 billion, maintaining annual growth of 10–15%. The average bouquet price has exceeded RUB 3,800, reflecting ongoing premiumisation and higher import costs.
Source: svoefermerstvo.ru
