"As every year, International Woman's Day represents an important and dynamic moment for our company and our industry," shares Guia Galligani from Flora Toscana, a cooperative of producers from Italy.
© Flora Toscana
Once again, the spotlight is on the iconic mimosa. "Comparing to last year campaign, demand is stable, but we noticed that we had more customers' expectations. Our leading product remains the Gaulois variety of mimosa, although more people are choosing floral arrangements and seasonal decorative plants. The tradition of gifting flowers for this occasion remains deeply rooted and increasingly embraced by younger generations as well."
© Flora Toscana
The weather during the harvest season was not particularly favorable. "Unusually high temperatures forced us to start working earlier, while rain and wind reduced the number of harvesting days."
© Flora Toscana
"Even though the current international outlook could affect negatively consumers' sentiment, at the moment we foresee a stable performance, with a slight increase in supermarkets, comparing to 2025," Guia concludes.
For more information
Flora Toscana
Email: [email protected]
www.floratoscana.it
