"This year, International Women's Day in Poland fell on a Sunday. Since supermarkets are closed on Sundays due to national trading regulations, flower shelves were already fully stocked on Friday and Saturday in preparation for the holiday," shares Bohdan Tustanivskyi, founder of Polish flower supplier Profiflora.
© Profiflora
Left: Zabka, right: Biedronka
"Driven by strong expectations and enthusiasm around the occasion, most retail chains placed record flower orders this year. Without doubt, the number one flower was the tulip, which occupied approximately 60–70% of the shelf space in many supermarkets."
Bohdan shares that Poland has several strong domestic flower producers, including companies such as Nowacki, Orlowski, and Botania, which supply large volumes of tulips to the local market. "However, domestic production is still not enough to meet the overall demand during this holiday period, so—as usual—large quantities of tulips were imported from Netherlands."
© Profiflora
Left: Carrefour, right: Dino
According to Bohdan, another notable trend this year was the strong performance of roses. "Due to supply shortages of roses from Africa, the product moved quickly in stores. Based on our observations, roses were often among the first products to sell out."
The largest assortment of flowers could traditionally be found in the most popular retail chains, including Dino Polska, Lidl, Biedronka, and Kaufland, as shown in the photos.
In general, nearly all retail chains offered flowers on their shelves during the holiday period, including smaller stores. Even the well-known convenience chain Żabka offered tulips in their stores.
© Profiflora
Left: Lidl, right: Kaufland
"Because shops were closed on Sunday, many retailers continued selling flowers on Monday, March 9, particularly targeting office workers, where men traditionally buy flowers for their female colleagues."
"In terms of pricing, supermarkets in Poland rarely take the risk of selling bouquets—either mono or mixed—at prices higher than €10. More expensive, florist-designed bouquets are typically purchased in traditional flower shops," Bohdan says.
"Overall, it is clear that more and more consumers trust supermarkets for flowers, as they offer transparent pricing and relatively stable prices throughout the year."
For more information:
Bohdan Tustanivskyi
Profiflora
+48 507 686 315
[email protected]
profiflora.pl
