Costa Farms is simplifying the houseplant category with the introduction of its Twist.Lift.Water.™ system, a patent-pending self-watering container available for the brand's Trending Tropicals® collection and select Exotic Angel® Plants varieties.
The Twist.Lift.Water. system is designed to help plant parents overcome one of the biggest barriers in indoor plant care: inconsistent watering. By removing the guesswork out of watering and maintenance, Twist.Lift.Water.™ builds plant success after purchase, supporting stronger sell-through and increased customer satisfaction at retail.
The intuitive design features a simple twist-and-lift system that reveals a concealed reservoir. A built-in waterwick delivers moisture to the roots as needed, preventing over- and under-watering, two of the most common causes of houseplant decline. The results: happier plants, and far less stress for the person caring for them.
"Watering anxiety is real for today's plant buyers," said Justin Hancock, Costa Farms' director of research and development and brand marketing. "This new pot removes the uncertainty. The plant essentially waters itself, which builds confidence for beginners and adds convenience for experienced collectors."
For retailers, the Twist.Lift.Water. pot offers several advantages:
- Supports plant health and extends shelf life
- Creates a clear, easy-to-explain value story at the shelf
- Differentiates assortments in a crowded houseplant category
- Aligns with the growing demand for low-maintenance living
Whether bringing home the very first houseplant or adding to a growing collection, Costa Farms' Twist.Lift.Water. system helps keep plant care simple, intuitive, and stress-free. The Twist.Lift.Water. pot is now available across select indoor assortments nationwide. It was given a trending new product award at the 2026 Tropical Plant Industry Exhibition (TPIE) in January.
For more information:
Costa Farms
21800 SW 162ND Ave.
Miami, Florida 33170
Tel.: (800) 327-7074
www.costafarms.com
