Kazakhstan's flower market is going through a period of adjustment. Imports of cut flowers and buds have declined over the past year, reflecting both changing trade dynamics and the steady growth of domestic production. While several exporting countries are competing for market share, the role of the Netherlands remains especially significant — not only as a supplier, but as a global trendsetter in the floral industry.
A shifting import landscape
According to Kazakhstan's Bureau of National Statistics, flower imports fell by more than a tenth compared to the previous year. In value terms, foreign suppliers earned notably less than before, indicating both reduced volumes and softer prices.
Ecuador continues to be the largest supplier of flowers to Kazakhstan, though its shipments declined considerably. This reduction weakened its dominant position in the market.
Meanwhile, China rapidly expanded its presence, overtaking the Netherlands in volume terms. Chinese suppliers significantly increased deliveries, largely driven by lower prices. The strategy allowed China to capture a much larger share of imports, even though the overall value of its shipments decreased.
Other important exporters include Netherlands, Colombia, and Kenya.
The Netherlands: quality over volume
Although the Netherlands no longer ranks second by volume in Kazakhstan's import structure, its importance should not be underestimated. The country remains one of the world's most influential flower exporters, known for its advanced greenhouse technologies, logistics expertise, and global auction system centered around Royal FloraHolland.
Dutch flowers are often associated with consistency, premium quality, and wide assortment. In Kazakhstan, chrysanthemums are sourced mainly from the Netherlands, highlighting the country's specialization in certain varieties. Even in a more price-sensitive environment shaped by aggressive competition, Dutch producers continue to rely on reputation, innovation, and reliability rather than price dumping.
The Netherlands has long positioned itself as a global hub for the flower trade, re-exporting blooms from Africa and Latin America alongside domestically grown products. This diversified supply chain gives Dutch exporters resilience and flexibility, even when individual markets fluctuate.
Read more at: Agroberichten Buitenland
