Tesco transformed a billboard at King's Cross Station into a giant pick-your-own flower display, inviting commuters to pull fresh tulips directly from the poster ahead of Mother's Day.
On Saturday the retailer installed a special-build filled with 5,000 vibrant tulips and the message "Need Anything From Tesco?".
Positioned in the busy London station from 10am to 5pm, the installation encouraged passersby to take a bouquet straight from the display, turning a traditional billboard into something practical and generous.
Read more at: Famous Campaigns
