Belgian ornamental plant company FlorAmor has introduced a renewed brand identity for Flandresse, its premium label for azaleas and clivia. The rebranding gives the brand a cleaner, more contemporary look, reflecting the values Flandresse aims to represent: Flemish craftsmanship, reliability, and refined quality.
The updated visual identity translates this positioning into a recognisable logo featuring organic leaf shapes and a calm, balanced colour palette. The design is intended to emphasise growth, care, and sustainability, while the refined typography reinforces the brand's artisanal character.
The tagline "Flemish Art, Pure Finesse" remains central to the brand, referencing the Flemish tradition of attention to detail and quality.
The new identity will be introduced gradually across packaging, labels, and communications. With this step, Flandresse aims to strengthen its position as a reliable partner for wholesalers, garden centres, and professional retailers in the European ornamental plant supply chain.
For more information:
Flandresse
[email protected]
www.flandresse.be
