In the intricate world of floriculture, logistics is a silent but vital engine. At the heart of this engine lies the trolley—a fundamental tool that ensures plants travel safely from the grower to the retail shelf. Despite its importance, trolley management has remained one of the most persistent operational challenges for companies across the supply chain.
To address this structural issue, MoBe Logistic has developed Synkro, a digital application designed to bring transparency and order to the accounting of these assets. The app is currently in its launch phase, focusing on providing a pragmatic solution to long-standing logistical frictions.
© Synkro Trolley
A strategic investment born from experience
Supporting the development of Synkro is Marco Orlandelli, head of Organizzazione Orlandelli, a company that has been a pillar of the sector since 1983. His decision to invest in this project stems from a deep understanding of the daily operational dynamics of the nursery industry.
"In over forty years of activity, we have seen firsthand how the lack of a clear, updated view of trolley locations creates significant inefficiencies," explains Marco Orlandelli. "The trolley is a true corporate asset with real economic value. Many companies only realize its importance when they suddenly run out of stock or when the credit of circulating trolleys reaches critical levels. Supporting Synkro is about providing the industry with a necessary tool for growth."
© Synkro Trolley
From paper vouchers to a digital "chain of custody"
The core of the problem lies in the traditional "give and take" exchange. Currently, the movement of trolleys is often recorded via paper vouchers. These documents are easily lost, frequently carry illegible signatures, and lead to disputes months after the actual delivery.
Synkro does not aim to disrupt the existing workflow but to optimize it. The app transforms the traditional paper voucher into a digital one, maintaining the same operational logic while leveraging the security of digital data.
© Synkro Trolley
"The app creates a verifiable 'chain of custody' for every trolley," says Orlandelli. "Every step is recorded in the system, creating a clear sequence of exchanges between growers, transporters, and retailers. This isn't a complex overhaul; it is simply about making every logistical step certain and unequivocal."
A shared language for the industry
As Synkro enters its launch phase, the goal is to encourage the progressive adoption of a common system. When every company uses a different method to track exchanges, the risk of misunderstanding increases. By adopting a shared digital language, the entire supply chain becomes more resilient.
© Synkro Trolley
By digitizing the debit and credit accounting of trolleys, Synkro is offering a way to protect logistical capital, reduce management time, and—most importantly—eliminate the conflicts that often arise from manual counting. In a market that demands increasing speed and precision, Synkro stands as a reliable partner for daily efficiency.
Synkro is available for download today on the Apple Store and Google Play.
For more information:
Synkro Trolley
Phone: +39 345 3691787
Email: [email protected]
synkrotrolley.com/
