Flower sellers across Rawalpindi are facing a severe business downturn as a sharp increase in flower prices has led to an estimated 80 per cent decline in sales, pushing customers towards cheaper alternatives.
Florists operating in various markets across the city have reported that the steep rise in flower prices has significantly eroded their customer base. According to sellers, the cost of flowers has climbed to levels that most buyers find unaffordable, resulting in a dramatic fall in sales volumes across the board.
The price surge has affected a wide range of flower varieties available in Rawalpindi's markets, making it increasingly difficult for florists to sustain their businesses. Vendors said that customers who once regularly purchased flowers for occasions such as weddings, religious gatherings, and everyday decoration are now either cutting back on their purchases or turning to artificial flowers and other inexpensive substitutes.
The high prices have prompted a noticeable shift in consumer behaviour, with many buyers opting for budget-friendly options instead of fresh flowers. Florists lamented that the trend is further deepening their losses, as the already reduced footfall in flower markets continues to shrink.
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