"When flower shops closed during the pandemic, supermarkets became practically the only place to buy flowers. That's when a new need began to emerge: buying flowers for yourself, for your home," says Bohdan Tustanivskyi, CEO of Profiflora, a company specializing in flower deliveries to retail chains in Poland and Europe.
Flowers in retail chains today have a much broader function than just being a decorative product.
"Flowers are very effective at supporting impulse sales and cross-selling. It's rare for a customer to buy just a bouquet – they usually add other products to their basket as well," adds Tustanivskyi.
The growing importance of retail chains doesn't mean the end of traditional flower shops. "This segment is indeed growing, but it won't fully replace florists. Anything related to special events—weddings, corporate services, or funeral floristry—will remain their domain," says Bohdan Tustanivskyi.
Read more at: Forum Kwiatowe
