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Floradecora 2017, Frankfurt am Main, Germany

On the left the entrance to Floradecora and on the right the entrance to Christmasworld.
On the left the entrance to Floradecora and on the right the entrance to Christmasworld.
Erik van der Spek of Coloured by Gerbera, a group of Gerbera growers that invests in promoting the gerbera and germini's.
Erik van der Spek of Coloured by Gerbera, a group of Gerbera growers that invests in promoting the gerbera and germini's.
One central alley run through the exhibition, straight to the farmhouse, where presentations and seminars were given.
One central alley run through the exhibition, straight to the farmhouse, where presentations and seminars were given.
Marina and Arie van Den Berg. They grow a lot of Dümmen Orange varieties in the Netherlands and this wall is decorated with their roses.
Marina and Arie van Den Berg. They grow a lot of Dümmen Orange varieties in the Netherlands and this wall is decorated with their roses.
Eva Olbrich, Christmasworld Director, Messe Frankfurt Exhibition GmbH.
Eva Olbrich, Christmasworld Director, Messe Frankfurt Exhibition GmbH.
Warja Abrosimova of Dekker Chrysanten with Jeroen Boon of Decorum. Warja was visiting the exhibition.
Warja Abrosimova of Dekker Chrysanten with Jeroen Boon of Decorum. Warja was visiting the exhibition.
In the so-called 'Farmhouse'. This house enalbles visitors to acquire retail knowledge or deepen their understanding of the industry.
In the so-called 'Farmhouse'. This house enalbles visitors to acquire retail knowledge or deepen their understanding of the industry.
The presentation tables.
The presentation tables.
Products presented per product group on presentation tables.
Products presented per product group on presentation tables.
After selecting a variety you are interested in, you can look for the flower grower/supplier or breeder.
After selecting a variety you are interested in, you can look for the flower grower/supplier or breeder.
Nouschaka van der Burg and Joyce Lansberger of LG Flowers.
Nouschaka van der Burg and Joyce Lansberger of LG Flowers.
Presentation tables. Not the producer, but the product is in the foreground.
Presentation tables. Not the producer, but the product is in the foreground.
In total, 160 tables were used for presenting flowers an plants. They were categorized per variety.
In total, 160 tables were used for presenting flowers an plants. They were categorized per variety.
Marco Hendriks of Opti-Flor, David Stolk of Stolk Anthuriums, Karsten Haak of Lechuz, Mattijs Bodegom of Anthura, Manolo Gonzalez of Lechaza and Stephen de Boer of Go Orchids. They were presenting their products together in a booth.
Marco Hendriks of Opti-Flor, David Stolk of Stolk Anthuriums, Karsten Haak of Lechuz, Mattijs Bodegom of Anthura, Manolo Gonzalez of Lechaza and Stephen de Boer of Go Orchids. They were presenting their products together in a booth.
This way of presenting enables the visitors (Florists, garden centers, retailers and so on) to quickly select their favorites and compare them.
This way of presenting enables the visitors (Florists, garden centers, retailers and so on) to quickly select their favorites and compare them.
The entrance of the farmhouse.
The entrance of the farmhouse.
The booth of Zentoo.
The booth of Zentoo.
The focus is on the product and not the producer.
The focus is on the product and not the producer.
Siegfried Bunnik of Bromelia Specialist, Dennis van Hemert of By Special, Julien Krul of Bunnik Plants and Thierry van Leeuwen of Bromelia Specialist and Bunnik Plants. These three companies are presented together in one booth. Bromelia Specialist and Bunnik Plants, do not only grow themselves, they also supply their products in decorative pots and sleeves.
Siegfried Bunnik of Bromelia Specialist, Dennis van Hemert of By Special, Julien Krul of Bunnik Plants and Thierry van Leeuwen of Bromelia Specialist and Bunnik Plants. These three companies are presented together in one booth. Bromelia Specialist and Bunnik Plants, do not only grow themselves, they also supply their products in decorative pots and sleeves.
Check and select.
Check and select.
Presentation tables.
Presentation tables.
Exhibition floor.
Exhibition floor.
Monique Geerlings of KoenPack. At the Dümmen Orange booth, they designed and supplied the concepts.
Monique Geerlings of KoenPack. At the Dümmen Orange booth, they designed and supplied the concepts.
Linda van der Slot of Dümmen Orange. In their booth, they inspire florists, garden centers and super markets with their concepts. According to van der Slot, there are not many exhibitions that enables them to show their entire assortment, and this one does.
Linda van der Slot of Dümmen Orange. In their booth, they inspire florists, garden centers and super markets with their concepts. According to van der Slot, there are not many exhibitions that enables them to show their entire assortment, and this one does.
Ruud Schepen of Vreugdenhil. He was eager to find new target groups at this exhibition.
Ruud Schepen of Vreugdenhil. He was eager to find new target groups at this exhibition.
Different type of Cacti.
Different type of Cacti.
In between the booths, more presentation tables could be found.
In between the booths, more presentation tables could be found.
Jolanda and Mercen van der Lugt of Van der Lugt Lisianthus. They introduced nine new varieties at this exhibition. For many years, they presented their flowers at the Galleria and were very pleased when they heard about the idea of organizing Floradecora.
Jolanda and Mercen van der Lugt of Van der Lugt Lisianthus. They introduced nine new varieties at this exhibition. For many years, they presented their flowers at the Galleria and were very pleased when they heard about the idea of organizing Floradecora.
Jan Renting and Herman Joosten of Optimal Connection are presenting the Ever Red rose that has been grown by PJ Dave.
Jan Renting and Herman Joosten of Optimal Connection are presenting the Ever Red rose that has been grown by PJ Dave.
George Kester of Lisianthus, a cooperation that promotes lisianthus. On the picture: George Kester of Sakata.
George Kester of Lisianthus, a cooperation that promotes lisianthus. On the picture: George Kester of Sakata.
Different roses from different growers/breeders.
Different roses from different growers/breeders.
In the Farmhouse
In the Farmhouse
Harold Burger of Edelcactus.
Harold Burger of Edelcactus.
Arnold Kok of Hamiplant in the Dutch Flower Group booth.
Arnold Kok of Hamiplant in the Dutch Flower Group booth.
The booth of Royal FloraHolland
The booth of Royal FloraHolland
These wall stands offer visitors accessory items such as ceramics, glassware and florist supplies.
These wall stands offer visitors accessory items such as ceramics, glassware and florist supplies.
Bloom's and iLuba.
Bloom's and iLuba.
Visitors checking the roses.
Visitors checking the roses.
Nancy van Kleef of Fleurametz. Accroding to van Kleef, Floradecora has great potential to make the link between hardware and flowers.
Nancy van Kleef of Fleurametz. Accroding to van Kleef, Floradecora has great potential to make the link between hardware and flowers.
One central alley run through the exhibition.
One central alley run through the exhibition.
Bernard Oosterom and Tim Briercliffe of AIPH were visiting the show.
Bernard Oosterom and Tim Briercliffe of AIPH were visiting the show.
The booth of Your Lily, a group that is promoting the Lilies.
The booth of Your Lily, a group that is promoting the Lilies.
Seasonal Delight.
Seasonal Delight.
Robert Kater of Decowraps. At the show, they presented five gift concepts.
Robert Kater of Decowraps. At the show, they presented five gift concepts.
…
Augusto Solano, president of Asocolflores, was also visiting the show.
Augusto Solano, president of Asocolflores, was also visiting the show.
Ronald van den Breevaart, Monique Peters, Marcel Groen and Tineke Vreeken at the Green Team Consultancy.
Ronald van den Breevaart, Monique Peters, Marcel Groen and Tineke Vreeken at the Green Team Consultancy.
Bouvardia and Fidrio.
Bouvardia and Fidrio.
The partners of the Green Team Consultancy booth.
The partners of the Green Team Consultancy booth.
Oasis.
Oasis.
Lehner, and Chrysal
Lehner, and Chrysal
Your Lily in the concept area. On the picture: Fleur Verbeek.
Your Lily in the concept area. On the picture: Fleur Verbeek.
The concept area.
The concept area.
Primera Fashion Flowers.
Primera Fashion Flowers.
De Haan Retail Support Group
De Haan Retail Support Group
Presentation tables in the area.
Presentation tables in the area.
Goedegebuure.
Goedegebuure.
The exhibitors present themselves in these kind of circles.
The exhibitors present themselves in these kind of circles.
Arbodania.
Arbodania.
Style your garden.
Style your garden.
Presentations were given.
Presentations were given.
…
Your Lily.
Your Lily.
…
Crowded aisles at Christmasworld.
Crowded aisles at Christmasworld.
All kind of decorative material at Christmasworld.
All kind of decorative material at Christmasworld.
Also Mickey Mouse at Christmasworld.
Also Mickey Mouse at Christmasworld.
And more Christmas items at Christmasworld.
And more Christmas items at Christmasworld.
Crowded aisles at Christmasworld.
Crowded aisles at Christmasworld.
The Floradecora is held concurrently with Christmasworld.
The Floradecora is held concurrently with Christmasworld.