Floradecora 2018, Frankfurt am Main, Germany

Örjan Hulshof of De Ruiter, Vikash Singh of PJ Dave Flora, Rathna Vel of Porini and Isinya Flowers, Marco Burgers of De Ruiter and Trishil Patel of PJ Dave Flowers and Rising Sun. The Ruiter had a prominent presence at the Floradecora as it brought 40,000 red roses in the Rhodos and Ever Red cultivars together with these Kenyan rose growers. With Valentine's Day just ahead, it required proper logistics planning on the part of the growers involved. The red roses are used for the stairs in Galleria 1 and 'The Loft'.
Örjan Hulshof of De Ruiter, Vikash Singh of PJ Dave Flora, Rathna Vel of Porini and Isinya Flowers, Marco Burgers of De Ruiter and Trishil Patel of PJ Dave Flowers and Rising Sun. The Ruiter had a prominent presence at the Floradecora as it brought 40,000 red roses in the Rhodos and Ever Red cultivars together with these Kenyan rose growers. With Valentine's Day just ahead, it required proper logistics planning on the part of the growers involved. The red roses are used for the stairs in Galleria 1 and 'The Loft'.
The entrance. This year, the floradecora is held in Galeria 1; the centre of Christmasworld.
The entrance. This year, the floradecora is held in Galeria 1; the centre of Christmasworld.
The stairs of the Galleria decorated with two variety red roses of De Ruitee; Rhodos and Ever Red and poinsettias of Dümmen Orange.
The stairs of the Galleria decorated with two variety red roses of De Ruitee; Rhodos and Ever Red and poinsettias of Dümmen Orange.
Willem Peter van den Berg of Gerbera United, group of Gerbera growers that invests in promoting the gerbera and germini's. It is the second time that they are exhibiting at this show. Together with Dümmen Orange they present how to use gerberas in a concept. Van den Berg is holding a picolini concept that can be used for holdays like Mother's Day, Valentine's Day and so on.
Willem Peter van den Berg of Gerbera United, group of Gerbera growers that invests in promoting the gerbera and germini's. It is the second time that they are exhibiting at this show. Together with Dümmen Orange they present how to use gerberas in a concept. Van den Berg is holding a picolini concept that can be used for holdays like Mother's Day, Valentine's Day and so on.
Marco Hendrics of Opti Flor, Mattijs Bodegom of Anthura and Mike Rijnsburger of Stolk were again, like last year, sharing a booth.
Marco Hendrics of Opti Flor, Mattijs Bodegom of Anthura and Mike Rijnsburger of Stolk were again, like last year, sharing a booth.
Galleria 1, the exhibition floor. The location is different compared to last year, but the lay out of the show and the boots is similar.
Galleria 1, the exhibition floor. The location is different compared to last year, but the lay out of the show and the boots is similar.
Like last year, similar flowers/plant species of different growers and breeders are displayed on one table. Then, the buyer can choose the product that he likes the most and he can go to the booth to gather more information.
Like last year, similar flowers/plant species of different growers and breeders are displayed on one table. Then, the buyer can choose the product that he likes the most and he can go to the booth to gather more information.
Marco van der Werf of Koen Pack. They are exhibiting at the Floradecora for the second time and like last year, they are present at Floradecora in collaboration with Dümmen Orange. This year as well, Dümmen Orange is showing their breeding products in combination with the packaging of Koen Pack.
Marco van der Werf of Koen Pack. They are exhibiting at the Floradecora for the second time and like last year, they are present at Floradecora in collaboration with Dümmen Orange. This year as well, Dümmen Orange is showing their breeding products in combination with the packaging of Koen Pack.
Mario Nederpelt and Rick Minck of Dümmen Orange. At their booth, they presented the use of flowers in four different themes according to the latest Christmasworld trends.
Mario Nederpelt and Rick Minck of Dümmen Orange. At their booth, they presented the use of flowers in four different themes according to the latest Christmasworld trends.
Lino Truffelli of Orlandelli, an italian bench manufacturer and is exhibiting at the floradecora to meet garden centers.
Lino Truffelli of Orlandelli, an italian bench manufacturer and is exhibiting at the floradecora to meet garden centers.
Yves Durrer of Dynco, a Swiss suppler of natural stone products. This year, it is the first time that they are exhibiting at the Floradecora.
Yves Durrer of Dynco, a Swiss suppler of natural stone products. This year, it is the first time that they are exhibiting at the Floradecora.
All different kind of roses on display.
All different kind of roses on display.
Jolanda van der Lugt of Van der Lugt Lisianthus and Chris Martens of Smither-Oasis. They are presenting their products for the third time during Christmasworld and for the second time at Floradecora. Van der Lugt was very pleased with last years edition as they received many orders of wedding planners after the show.
Jolanda van der Lugt of Van der Lugt Lisianthus and Chris Martens of Smither-Oasis. They are presenting their products for the third time during Christmasworld and for the second time at Floradecora. Van der Lugt was very pleased with last years edition as they received many orders of wedding planners after the show.
"Fleur Verbeek of Artemis, Jhon Koopman of it ain't photography and Gerben Ravensberger of Lilies of Life. All of them are lily growers and are promoting their lilies and those of other growers under Your Lily. This year, they are exhibiting at the Floradecora for the second time as they experienced a succesfull firts edition. "Last year, there was a lot of interest for our products and the audience was very diverse."
"Fleur Verbeek of Artemis, Jhon Koopman of it ain't photography and Gerben Ravensberger of Lilies of Life. All of them are lily growers and are promoting their lilies and those of other growers under Your Lily. This year, they are exhibiting at the Floradecora for the second time as they experienced a succesfull firts edition. "Last year, there was a lot of interest for our products and the audience was very diverse."
The team of Barendsen who is also attending floradecora for the second time. They are looking for high end florists and wedding planners and last year, they met a lot of decision makers, which made them decide to attent the exhibition again.
The team of Barendsen who is also attending floradecora for the second time. They are looking for high end florists and wedding planners and last year, they met a lot of decision makers, which made them decide to attent the exhibition again.
Jan de Boer, director of Barendsen with Pascal Koeleman of 2Dezign. Together with Rudi Tuinman, Koeleman made the floral stair decorations in Galleria 1. Besides that, they also designed 'The Loft'.
Jan de Boer, director of Barendsen with Pascal Koeleman of 2Dezign. Together with Rudi Tuinman, Koeleman made the floral stair decorations in Galleria 1. Besides that, they also designed 'The Loft'.
"Jan de Boer, director of Barendsen on their own designed bike to deliver flowers. "This idea arose as more and more purchases are being done not the internet. We decided to create a bike so that florists can deliver their flowers. It is not only more environmentally friendly to ride a bike, the delivery also seemed to be faster, about 14 minutes. On February 19, 2018 the fist 12 bikes will be delivered to the municpality of Basel, Switzerland, to enhance sustainability."
"Jan de Boer, director of Barendsen on their own designed bike to deliver flowers. "This idea arose as more and more purchases are being done not the internet. We decided to create a bike so that florists can deliver their flowers. It is not only more environmentally friendly to ride a bike, the delivery also seemed to be faster, about 14 minutes. On February 19, 2018 the fist 12 bikes will be delivered to the municpality of Basel, Switzerland, to enhance sustainability."
Peter Botz of Verband Deutscher Garten-Center (VDG).
Peter Botz of Verband Deutscher Garten-Center (VDG).
Exhibition floor.
Exhibition floor.
Galleria 1, upstairs theFloradecora is taking place.
Galleria 1, upstairs theFloradecora is taking place.
Theo de Graaf of Van Egmond Lisianthus in the booth of Lisianthus.nl, a organization that promotes lisianthus.
Theo de Graaf of Van Egmond Lisianthus in the booth of Lisianthus.nl, a organization that promotes lisianthus.
Peter Larssen-Ledet of Floradania, a marketing company that promotes Danish pot plants. So, at their booth they presented several pot plants of Danish growers. It is the first time that they are exhibiting at the Floradecora.
Peter Larssen-Ledet of Floradania, a marketing company that promotes Danish pot plants. So, at their booth they presented several pot plants of Danish growers. It is the first time that they are exhibiting at the Floradecora.
Kenya Flower Council, Mzurrie Group, Zena Roses and PJ Dave are all exhibiting in one booth and are exhibiting at the show for the first time.
Kenya Flower Council, Mzurrie Group, Zena Roses and PJ Dave are all exhibiting in one booth and are exhibiting at the show for the first time.
Exhibition floor.
Exhibition floor.
'The Loft' designed by Rudi Tuinman and Pascal Koeleman of 2Dezign. For the last eight years, they have been designing an imposing special show at Christmasworld, every with with a different theme. The aim is to encourage the trade to try something new – either in terms of window dressing and shop layout or large-scale and outdoor decorations. And the main color of this year is - and it might not come as a surprise - red.
'The Loft' designed by Rudi Tuinman and Pascal Koeleman of 2Dezign. For the last eight years, they have been designing an imposing special show at Christmasworld, every with with a different theme. The aim is to encourage the trade to try something new – either in terms of window dressing and shop layout or large-scale and outdoor decorations. And the main color of this year is - and it might not come as a surprise - red.
'The Loft', see the use of red roses and poinsettias.
'The Loft', see the use of red roses and poinsettias.
Part of 'The Loft', where flowers and decoration is being combined.
Part of 'The Loft', where flowers and decoration is being combined.
A sea of poinsettias of Dümmen Orange.
A sea of poinsettias of Dümmen Orange.
"The Ever Red roses of De Ruiter in 'The Loft"."
"The Ever Red roses of De Ruiter in 'The Loft"."
More decorations in 'The Loft'.
More decorations in 'The Loft'.
Eric Egbregts of bloomy pro was also visiting the trade fair.
Eric Egbregts of bloomy pro was also visiting the trade fair.
Henny Bruggeman of Royal FloraHolland. FloraHolland was again present to show a different sector the possibilities and wide assortment of flowers.
Henny Bruggeman of Royal FloraHolland. FloraHolland was again present to show a different sector the possibilities and wide assortment of flowers.
Exhibition floor of floradecora.
Exhibition floor of floradecora.
Visitors checking out the rose varieties on display.
Visitors checking out the rose varieties on display.
Ole Faarbaek Jensen of Verdissimo, a grower and supplier of preserved flowers was also visiting the show.
Ole Faarbaek Jensen of Verdissimo, a grower and supplier of preserved flowers was also visiting the show.
Ulmer.
Ulmer.
Products presented on tables.
Products presented on tables.
Manolo Gonzales and Karsten Haak of Lechuza.
Manolo Gonzales and Karsten Haak of Lechuza.
The exhibition floor of Christmasworld. This B2B trade fair is one of worlds biggest trend and order platform for the international seasonal and festive decoration sector.
The exhibition floor of Christmasworld. This B2B trade fair is one of worlds biggest trend and order platform for the international seasonal and festive decoration sector.
Lots of lights at Christmasworld.
Lots of lights at Christmasworld.
Crowded aisles. In 2017, 43,233 visitors made their way to Frankfurt am Main to see the products of the 1,000 exhibitors at Christmasworld.
Crowded aisles. In 2017, 43,233 visitors made their way to Frankfurt am Main to see the products of the 1,000 exhibitors at Christmasworld.
Christmasworld. Around 1,000 exhibitors from 42 countries offer a spectrum of new festive and seasonal decorations in six exhibition halls – whether for consumers at home or large-scale applications in shopping centres, cities, hotels, etc.
Christmasworld. Around 1,000 exhibitors from 42 countries offer a spectrum of new festive and seasonal decorations in six exhibition halls – whether for consumers at home or large-scale applications in shopping centres, cities, hotels, etc.
Big monkey in Christmas style.
Big monkey in Christmas style.

© FloralDaily.com 2019

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