100th Anniversary Morel Diffusion - opening new greenhouse in Fréjus, France

Guests entering the new greenhouse of Morel.
Guests entering the new greenhouse of Morel.
Olivier Morel welcoming the guests in the new visitor and is accompanied by the presenter of the day; Anthony.
Olivier Morel welcoming the guests in the new visitor and is accompanied by the presenter of the day; Anthony.
Brothers Guy, Olivier, Paul-Henri opening the new greenhouse by cutting the ribbon.
Brothers Guy, Olivier, Paul-Henri opening the new greenhouse by cutting the ribbon.
And the greenhouse is officially open!
And the greenhouse is officially open!
Guests were divided in different groups all with their own guide, speaking the language of the visitors. In total, 10 languages are spoken in the company. "It is important that we speak our customer's language so that we can understand their needs and expectations", Olivier Morel said in his opening speech.
Guests were divided in different groups all with their own guide, speaking the language of the visitors. In total, 10 languages are spoken in the company. "It is important that we speak our customer's language so that we can understand their needs and expectations", Olivier Morel said in his opening speech.
For the first time, they are now also trialing the large flowered cyclamen outdoors. It will be an important flower for the markets Italy, Spain and France.
For the first time, they are now also trialing the large flowered cyclamen outdoors. It will be an important flower for the markets Italy, Spain and France.
Johan Huisman of Morel showing the group the outdoor varieties. The plants have been planted half October and are being checked on a weekly basis.
Johan Huisman of Morel showing the group the outdoor varieties. The plants have been planted half October and are being checked on a weekly basis.
Tianis is the series in which the most plants are in that are suitable to place outdoors. At Morel, when a variety can be placed outdoor, it gets the label "Outstanding"
Tianis is the series in which the most plants are in that are suitable to place outdoors. At Morel, when a variety can be placed outdoor, it gets the label "Outstanding"
Here also information on climate conditions at other cities in the world.
Here also information on climate conditions at other cities in the world.
Not only Morel Diffusion is celebrating their 100th anniversary, Citroen is too.
Not only Morel Diffusion is celebrating their 100th anniversary, Citroen is too.
All electricity in the greenhouse is placed at a height of 1.40 m. This because if there is any flood, due to heavy rain, the electricity will be on a safe height.
All electricity in the greenhouse is placed at a height of 1.40 m. This because if there is any flood, due to heavy rain, the electricity will be on a safe height.
Cyclamen around the world. Each booth that is decorated with cyclamen represents a country.
Cyclamen around the world. Each booth that is decorated with cyclamen represents a country.
Visitors could see the entire construction process of the new greenhouse.
Visitors could see the entire construction process of the new greenhouse.
Red and white are the most important colors in cyclamen and represent 50 percent of the turnover at Morel. Therefore, they have them available in all sizes. In this picture displayed from large to small. They fit all into their series, which are 6 at the moment; Halios, Latinia, Premium, Tianis, Metis, Smartiz(from mini to maxi flower- and pot sizes).
Red and white are the most important colors in cyclamen and represent 50 percent of the turnover at Morel. Therefore, they have them available in all sizes. In this picture displayed from large to small. They fit all into their series, which are 6 at the moment; Halios®, Latinia®, Premium, Tianis®, Metis®, Smartiz® (from mini to maxi flower- and pot sizes).
The entrance.
The entrance.
Isabelle Andre, responsible for Marketing Dvelopement, showing the Marketing Tools options they offer. They offer this service for about 10 years now and as the assortment of cyclamen series increased, so did the assortment of label. They have labels in all kind of sizes, but it is also possible to give it an own identity. The same counts for banners.
Isabelle Andre, responsible for Marketing & Dévelopement, showing the Marketing Tools options they offer. They offer this service for about 10 years now and as the assortment of cyclamen series increased, so did the assortment of label. They have labels in all kind of sizes, but it is also possible to give it an own identity. The same counts for banners.
At the cyclamen wall, guests could leave a message or drawing.
At the cyclamen wall, guests could leave a message or drawing.
The presentation of cyclamen representing a country. In this picture, one sees Italy.
The presentation of cyclamen representing a country. In this picture, one sees Italy.
And what could be this one? Yes, Mexico.
And what could be this one? Yes, Mexico.
Also pictures of the guests were taken at a photo booth and wearing typical French clothing and holding typical French food.
Also pictures of the guests were taken at a photo booth and wearing typical French clothing and holding typical French food.
Also our editor went on the picture together with Kees Evenlees of Horteve Breeding, a breeder and propagator of hydrangeas, and friend of the company.
Also our editor went on the picture together with Kees Evenlees of Horteve Breeding, a breeder and propagator of hydrangeas, and friend of the company.
Two pictures were printed right away, one for the guest to take home and one to put on this wall.
Two pictures were printed right away, one for the guest to take home and one to put on this wall.
Some booths that represent countries in Asia.
Some booths that represent countries in Asia.
Morel Diffusion is known for its specialties and was one of the first breeders that brought the fringed flowered cyclamen on the market. Halios Curly Litchy Fuchsia is such a fringed flowered variety. This series, named Curly, is known in the market as a winter cyclamen. Strong characteristic of this variety is that it is less sensitive to botrytis.
Morel Diffusion is known for its specialties and was one of the first breeders that brought the fringed flowered cyclamen on the market. Halios Curly Litchy Fuchsia is such a fringed flowered variety. This series, named Curly, is known in the market as a winter cyclamen. Strong characteristic of this variety is that it is less sensitive to botrytis.
Now it is time to go in the new greenhouse.
Now it is time to go in the new greenhouse.
In the greenhouse, also called 'Trial Serre'. Guests are checking out all the varieties in their assortment, which are over 350 commercial varieties, and several experimental varieties.
In the greenhouse, also called 'Trial Serre'. Guests are checking out all the varieties in their assortment, which are over 350 commercial varieties, and several experimental varieties.
The datalogger. Everything is being tracked and all data will be collected and used in the cultivation.
The datalogger. Everything is being tracked and all data will be collected and used in the cultivation.
Halios HD Red Rebelle and Halios Red Rebelle. Special about this variety is, amongst others, the centralized 'bouquet' of flowers, strong stems and flower petals and less sensitive for burns. Halios Red Rebelle was introduced about 2 years ago, followed by Halios HD Red Rebelle. Using both varieties, can extend the grower's season."Then, one can start with the HD red Rebelle in summer, Rebelle towards winter and this new one that is being trialed during winter."
Halios HD Red Rebelle and Halios Red Rebelle. Special about this variety is, amongst others, the centralized 'bouquet' of flowers, strong stems and flower petals and less sensitive for burns. Halios Red Rebelle was introduced about 2 years ago, followed by Halios HD Red Rebelle. Using both varieties, can extend the grower's season. "Then, one can start with the HD red Rebelle in summer, Rebelle towards winter and this new one that is being trialed during winter."
In the greenhouse, they try to control the pests biologically.
In the greenhouse, they try to control the pests biologically.
In the greenhouse.
In the greenhouse.
A sea of colors.
A sea of colors.
Guests checking out the varieties.
Guests checking out the varieties.
A varieity that is quite new in the assortment of Morel is Indiaka. One can say that with this variety, the world is upside down. The variety has become a hit and at every showcase, it attracts the attention of many growers and traders. After 10 years of research and more than 3 years with different tests, it has been put on the market in 2018. "It is the world upside down", says Huisman when referring to the bi-colored flower. "It has the color on top and white at the bottom, which creates this unique contrast." On top of that, the consumer can also put this variety outdoors. "It is an extra plus."
A varieity that is quite new in the assortment of Morel is Indiaka. One can say that with this variety, the world is upside down. The variety has become a hit and at every showcase, it attracts the attention of many growers and traders. After 10 years of research and more than 3 years with different tests, it has been put on the market in 2018. "It is the world upside down", says Huisman when referring to the bi-colored flower. "It has the color on top and white at the bottom, which creates this unique contrast." On top of that, the consumer can also put this variety outdoors. "It is an extra plus."
Of course, Victoria. The crown of the Victoria is one of the typical Morel things. The flower has a white base color and a sharp, fringed edge with a fuchsia color. These flowers also have a bright center in the same color as the crown. Morel names all cyclamen with these properties 'Victoria'.
Of course, Victoria. The crown of the Victoria is one of the typical Morel things. The flower has a white base color and a sharp, fringed edge with a fuchsia color. These flowers also have a bright center in the same color as the crown. Morel names all cyclamen with these properties 'Victoria'.
A Pre-Intro in the Metis series is Lilibelle Magenta (exp.). THis variety is a cross of Victoria and Fantasia.
A Pre-Intro in the Metis series is Lilibelle Magenta (exp.). THis variety is a cross of Victoria and Fantasia.
More of the Lilibelle Magenta (exp.).
More of the Lilibelle Magenta (exp.).
Rouge exp. in the Smartiz series, displayed on a special water gift system. Every pot has its own irrigation.
Rouge exp. in the Smartiz series, displayed on a special water gift system. Every pot has its own irrigation.
And we are going outside again where Olivier Morel explains that it is a tradition to plant a tree when opening a new facility. For every brother, there is a tree.
And we are going outside again where Olivier Morel explains that it is a tradition to plant a tree when opening a new facility. For every brother, there is a tree.
Tree number 1.
Tree number 1.
And the tree is in planted.
And the tree is in planted.
Tree number 2.
Tree number 2.
Also this one is planted.
Also this one is planted.
Three number 3.
Three number 3.
And... planted as well.
And... planted as well.
And last but not least, a group picture has been taken.
And last but not least, a group picture has been taken.
The guests who visited the new greenhouse.
The guests who visited the new greenhouse.
All guests in front of the greenhouse.
All guests in front of the greenhouse.
Afterwards, the guests could enjoy a nice lunch.
Afterwards, the guests could enjoy a nice lunch.
Bon apptit!
Bon appétit!
At the Saint-Raphal Congress, three conferences were given.
At the Saint-Raphaël Congress, three conferences were given.
As the guests came from all over the world, translation devises were handed out.
As the guests came from all over the world, translation devises were handed out.
The conference room.
The conference room.
Guy Schertzer opening the Conference afternoon.
Guy Schertzer opening the Conference afternoon.
But before listening to the speakers, he first showed the new corporate video of Morel.
But before listening to the speakers, he first showed the new corporate video of Morel.
Firs speaker was Andrea Minuto, Agronomist /Ph.D. Plant Pathology, talking abot the evolution of the phytosanitary scenario: perspectives, constraints and new challenges" More on this later in FloralDaily.
Firs speaker was Andrea Minuto, Agronomist /  Ph.D. Plant Pathology, talking abot the evolution of the phytosanitary scenario: perspectives, constraints and new challenges" More on this later in FloralDaily.
Second speaker was Hlne Lafourcade, Presidente Good2Know agency in "Global Merchandising", Paris. She talked and show several successful examples of merchandising. The topic: "From fashion to trade of blooming plants: the merchandising of tomorrow" More on this later on FloralDaily.com.
Second speaker was Hélène Lafourcade, Presidente Good2Know agency in "Global Merchandising", Paris. She talked and show several successful examples of merchandising. The topic: "From fashion to trade of blooming plants: the merchandising of tomorrow" More on this later on FloralDaily.com.
After a break, up to the final session.
After a break, up to the final session.
Luc Behar-Bannelier, Director Nature Environment, Disneyland (1990-2018). He gave insider tips from Show maker Projects to landscape realization.
Luc Behar-Bannelier, Director Nature & Environment, Disneyland (1990-2018). He gave insider tips from Show maker Projects to landscape realization. 
One example of good advertising for both Emirates and the ornamental industry is this Emirates plane made out of flowering plants. More on this later on FloralDaily.com.
One example of good advertising for both Emirates and the ornamental industry is this Emirates plane made out of flowering plants. More on this later on FloralDaily.com.
All three speakers, from left to right: Andrea Minuto, Hlne Lafourcade, and Luc Behar-Bannelier.
All three speakers, from left to right: Andrea Minuto, Hélène Lafourcade, and Luc Behar-Bannelier.

© FloralDaily.com 2019

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