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Sector | Marketing

Interflora Australia launches Valentine's Day campaign

NL: New Flower Love campaign puts growers in the spotlight

“Just Add Flowers” campaign surpasses 1 million impressions

Prize winning Tillandsia praised for combination of form and foliage quality

Conifers to be under the spotlight at IPM Essen

Seed Your Future launches 2026 storytelling series showcasing champions of the green workforce

Terra Nova launches custom plant flyer program

US (MA): Burlington flower shop offers roses for unwanted gifts

US: That Flower Feeling calls for continued support to fuel national marketing journey

Digital floral events calendar launched

Australia: Flower range inspired by Wicked movie

US: That Flower Feeling appoints Debora Steier to lead new Unit Sales Subcommittee

Bloomin’ Easy & Van Belle Youngplants release Christmas message

"Our hope is that these videos deliver a moment of joy"

Color of the Year-inspired plant list for 2026

US: Meeting the heart behind the Marketer of the Year

"It feels good to make things easier for florists"