With 15,000 visitors, the Flora Holland Trade Fair 2015 had more visitors than any previous edition. Over 750 companies introduced their innovations, new concepts and/or services, at the most beautiful and striking stand. At the trade show, originally intended to provide a platform to growers connected to FloraHolland, more and more breeders and other suppliers have signed up in recent years.
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Clockwise, from top left: Lyana Odinokaja, Henkjan van Essen and Jasja van Winkel of Dillewijn Zwapak; Erik Noordam, Han Opstal, Richard van Spronsen and Arjan Spaans of Van Iperen; Kees Waqué of Desch Plantpak with the new 'Hot & Spicy' concept; and Esben Hansen of Roses Forever.
Quite a walk
Exhibitors were mostly positive, although some wondered whether things hadn't grown a bit too big. Even if one would visit three days, it would still be practically impossible to see everything. To illustrate the size: if one wanted to go from one end to the other, they would have to walk about 1 kilometer.
Clockwise, from top left: Cees Hoekstra, Lodewijk Hoekstra and Peter van der Pol, at the 24/7 Green launch; Johan Heemskerk of Beekenkamp; Robert-Jan Kolster and Wouter den Hollander of Kolster and Peter van der Pol of Schoneveld Breeding.
In addition to the many striking stands, plenty of innovations were on show, and presentations to attend in the FloraHolland House. Various speakers discussed trends in marketing, how to bring green to the consumer, the new 24/7 Green TV channel was launched, the Hillenraad presented itself, and in general it was a constantly busy meeting place for exhibitors and visitors.
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Clockwise, from top left: Chris Biesheuvel, Nico Kiep, Arthur Zwinkels and Albert Kiep, here together in the Quality Flower Group stand; Henk van den Berg of Summerflowers; Carolien Klein and Marga Janus of Varinova and Daniel and Suzanne of Marjoland.
Announcements
Vacancies
- Technical Sales Representative, Leamington, Ontario
- Technical Sales Representative, Ancaster, Ontario
- HR Generalist
- Head Grower Strawberries (West Virginia USA)
- Global Sourcing Manager
- Buying Operations Manager (BOM Process)
- Sourcing Manager EU
- Manager Operations Ethiopia
- Manager Operations Ethiopia
- Senior Grower
"Tweeting Growers"
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- Hasfarm’s network expands in Indonesia, partnering with Bromelia Flowers and Tropika
- "Breeders need to study the Chinese market carefully before introducing a variety"
- Royal Flowers merges with The Elite Group
- North America: “Unbridled optimism for Mother’s Day tempered by reality”
- “A new sales channel for flower companies without any labor or high fixed costs”
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Other news in this sector:
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- 2023-06-02 UK: ‘Heroines of Horticulture’ lauded at Chelsea show
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- 2023-05-31 UK: HTA shines a spotlight on member and advocacy success at RHS Chelsea Flower Show 2023
- 2023-05-31 Syngenta Flowers wins award for show garden at Shanghai International Flowers Show 2023
- 2023-05-31 UK: Award-winning Chelsea Flower Show garden to go on display in Hampshire
- 2023-05-30 “It is wonderful to see our plans coming together on the nursery”
- 2023-05-30 International honor for the Kortrijk Rose Garden: visit from the World Federation of Rose Societies (WFRS)
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- 2023-05-26 UK: Chelsea Flower Show garden damaged after Just Stop Oil protest
- 2023-05-26 Bangladesh: 20 officials to learn flower farming
- 2023-05-25 Still possible to join the Netherlands pavilion at Expo AgroAlimentaria Guanajuato, Mexico
- 2023-05-24 Flower industry boosts tourism in SW China's village
