'Promising start'

First edition of Nordic Flower Expo

Last week, from 13-15 April, the first edition of the Nordic Flower Expo was held at the MalmöMässan in Malmö, Sweden. The exhibition provided a B2B platform for ornamental growers and exporters who were eager to meet new and existing customers. The reactions on this first edition are positive. FloralDaily.com was also present at the show to make a Photo Report.

Click here to view the Photo Report made by FloralDaily.

Global interest
The show was visited by 2,500 visitors. Next to the possibility to meet 140 companies from 10 countries, also a side program was organized.

Side activities exhibition
Five demonstrations were given by the following top designers: Annette von Einem, Tomas De Bruyne and Sofie Celander. These demonstrations were targeted to inspire and inform the visitors about making flower arrangements.

On Monday April 13th , the exhibitors were invited by the Dutch embassy and the city council at the city hall of Malmö. The mayor of Malmö, Kent Andersson and Mr. Middeldorp, the Dutch ambassador, welcomed the guests. Afterwards they opened the buffet. It was an excellent night to network.

On Tuesday April 14th, a seminar was held regarding the project GreenChainge. The seminar was organized by VGB, FSI and MPS/FFP to offer new insights in the business opportunities regarding sustainability in floriculture. After the Seminar, a reception was organized by the Dutch Embassy.

Visitors profile
The quality of the visitors was high: a number of large retailers visited the show. The results of the survey, that was filled in by the cooperating companies, showed that they are looking forward to the next edition:"it is the first edition which means that the show can only grow. We see potential in the exhibition".

The organizers of the Nordic Flower Expo are pleased with this first edition and decided to organize a second edition in 2016. Soon, they will announce the date.

Click here to view the Photo Report made by FloralDaily.

Nordic Flower Expo is organised by Nova Exhibitions B.V.
For more information
Nova Exhibitions B.V. 
T: +31 85 401 73 97 

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