Consumers are given information on Heather throughout September via press releases and photographs and via the website thejoyofplants.co.uk. The campaign is run in Germany, the Netherlands and the UK.
www.thejoyofplants.co.uk
Product presentations
FloraHolland alerts the trade about the latest Garden Plant of the Month campaign by giving product presentation in different locations, while FloraHolland provides campaign information in the presentation room of Naaldwijk. Several auction rooms also highlight the campaign.
Supplies of Garden Plant of the Month
You can find an overview of available supplies of this garden plant in PlantConnect under "extensive search" -> "article groups". You can make offers to your customers from here or simply place an order.
The campaign on the shop floor
In addition to promotional materials, Bloemenbureau Holland also provides florists and garden centre personnel with background information and care tips about the product. And that helps, since consumers are increasingly interested in the story behind the product.
More information
Look here for background information and product care tips
The Garden Plant of the Month: Heather
Campaign calender
Source: FloraHolland.com
