Today, the Flowers Expo officially took off with an inauguration ceremony at the Crocus Expo in Moscow, Russia. During the exhibition, it becomes clear that the unstable exchange rate of the ruble influences the market a lot. Ruble
"It's a risk for traders," explains a grower. "They buy in euros, but sell in rubles. Their situation is very uncertain." But still, Russia is shown to be a very interesting market. Clearly the country loves them - which can also be seen on crowded trade fair. Growers do their utmost best to show their unique products. The Ecuadorian growers for example, show their nicely colored roses.
Even with the low ruble and the ongoing inspections, there is a good atmosphere. The exhibitors are looking forward to this exhibition and are sure, or are desperately wishing, that the situation will stabilize and everything will return to normal.
This annual show seems to be a powerful marketing instrument of the industry for studying actual market trends, strengthening traditional contacts and establishing new ones with Russian and international companies.
The show will last till September 10 at the Crocus Expo in Moscow. Cut and pot flowers, planting stock, equipment and technologies for the greenhouse sector, breeding novelties, products for landscape design and flower arrangement are widely displayed.
The FloralDaily.com editorial team is also present at the trade fair to make a full photo report, which will be published on Monday 14 September.
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