Hans Gammelgaard, Jiffy International:

"Denmark: "Huge interest for plants in biodegradable pots"

Today the autumn marketplace took off in Denmark. During this quarterly market, Danish growers showcase their products to potential buyers and customers. Nursery Foenix also has a booth at the marketplace. They are showcasing their poinsettias and pachiras which they grow in Jiffy's new decomposable pot, which is sold under the name R2 and the slogan Durable Degradability. "On the market place, a basic trend towards more green and sustainable ideas and cultivation methods can be noticed," says Hans Gammelgaard, Product Manager at Jiffy International.

Annette Jorgensen, owner of Nursery Foenix.

"In general, we see a basic trend towards more green and sustainable ideas and cultivation methods at the marketplace. The trend towards growing plants in real decomposable pots, for example, is followed closely by many Danish growers at the moment. Many are choosing biodegradable pots for the cultivation of bedding plants as the plant can be planted into containers without removing the plastic pot first. This is more gentle towards the plant and no plastic waste afterwards," explains Gammelgaard.

Also Annette Jorgensen of Nursery Foenix is using the Jiffypots R2 for their poinsettia and pachiras cultivation. "This biodegradable pot is made of peat and wood pulp and a component is added that keeps it dry in the beginning – after some time the water will slowly start to be absorbed by the pot and eventually it will degrade. However the pot is dry and clean long enough to have a pleasant look when sold and to be handled automatically in the nursery," says Gammelgaard.
According to Gammelgaard, the interest from buyers and sellers is huge. "It seems that the plants in the Jiffypot R2 will be sold out quite fast," he says.
Click here to learn more about the Jiffypot R2

For more information
Jiffy International AS
Hans Gammelgaard
Email: Hans.Gammelgaard@jiffygroup.com


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