Japan: IFEX attracted 42,368 visitors

The 12th edition of International Flower Expo Tokyo (IFEX), together with GARDEX, TOOL JAPAN and AGRI WORLD, has drawn a record number of 42,368 visitors over three days. This year IFEX welcomed 507 exhibitors with flowers and related products who would like to expand their business in the market. The show is unique in that so many Japanese flower growers gather at one place. Over 200 Japanese growers exhibited this year to meet Japanese and international buyers.

FloralDaily.com was also present to make a full photo report of the 12th edition of this show. Click here for the entire photo report.

Not only Japanese companies but many overseas flower growers have utilized IFEX as a gateway to the Japanese market. This year, the show welcomed exhibitors from 4 continents: Asia, Africa, South America and Europe.

IFEX Flower Awards
This contest was to decide “the future best sells” by Japan’s leading flower shops and famous flower designers, and it was held for the first time. 111 varieties were nominated this year and 3 category winners – Cut Flower, Potted Flower and Overseas Growers – were chosen among them. Winning flowers were guaranteed to be promoted in Japan’s major flower shops and flower schools actively. Japanese consumers will see these flowers in many stores in Japan soon.

The contest was held in the evening of the day before the show, and prize winning flowers were presented in the special exhibit area during the three day show period. The special exhibit area proved to be a popular destination for visitors. Many leading breeders see the awards as the best way to promote their varieties in Japan and Show Management expect a lot more nominations for the next Awards.

Click here for the photo report.

For more information
IFEX Show Management
18F Shinjuku-Nomura Bldg., 1-26-2 Nishishinjuku, Shinjuku-ku
Tokyo 163-0570, Japan
T: +81-3-3349-8519
F:+81-3-3349-8530
Email: ifex-eng@reedexpo.co.jp
www.ifex.jp