Flower Council Holland puts the spotlight on a different garden plant every month. The garden plant of the month December is, quite aptly, the Christmas rose (helleborus).
Consumers are given information on the Christmas Rose throughout December via press releases and photographs and via the website thejoyofplants.co.uk. The campaign is run in Germany, the Netherlands and the UK.
Product presentations
FloraHolland alerts the trade about the latest Garden Plant of the Month campaign by giving product presentations in different locations, while providing campaign information in the presentation room of Naaldwijk. Several auction rooms also highlight the campaign.
Supplies of Garden Plant of the Month
An overview of available supplies of this garden plant can be found in PlantConnect under "extensive search" -> "article groups". One can make offers to customers from here or simply place an order.
The campaign on the shop floor
In addition to promotional materials, Bloemenbureau Holland also provides florists and garden centre personnel with background information and care tips about the product. This makes consumers increasingly interested in the story behind the product.
Source: FloraHolland
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Christmas rose is garden plant of December
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