Flower Council Holland:
Narcissus: Houseplant of the month February 2016
This month consumers will be informed about narcissus via the consumer website of Flower Council Holland (BBH), and the press will receive a press release with photographs. The campaign is running in the Netherlands, France, Germany and the UK.
Product presentations
Royal FloraHolland informs the trade about the Houseplant of the month campaign through product presentation in various locations. For example, the new 'Houseplant of the month' is highlighted each month by Royal FloraHolland in the presentation area in Naaldwijk. Attention is also drawn to it at several clock auction rooms.
Download POS material
Florists and garden centres can download POS material from the BBH website that can be used to bring the campaign to the shopfloor.
The campaign on the shopfloor
Along with promotional material florists and garden centre staff receive background information and tips for caring for the product from Flower Council Holland. This is helpful because consumers are becoming more and more interested in the story behind the product.
Source: FloraHolland
