Vlog #9 Lucas Vos:

"The New Auctioning unlocks growth in the horticultural sector"

In his new vlog Lucas Vos talks about the interim evaluation of the Royal FloraHolland 2020 strategy. And he guides you through the developments of The New Auctioning.

"There is growth in the horticultural world, but we have to open it up. The growth is primarily found in Asia," says Lucas Vos. The vlog is followed by a compilation of the General Members' Meeting held on 2 June 2016.

Royal FloraHolland 2020
'Flowering the World Together, Planting Seeds of Opportunity for our Members'. With this mission statement the Royal FloraHolland cooperative confirms its vision for the horticultural sector in 2020. Two main aims will be achieved by 2020: better margins for our members and their customers, and more consumers spending more on flowers and plants.

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