Germany: From seed trader to successful family business

Volmary, a family-run business headquartered in Münster, Germany, started back in 1925. In those days, the company traded in horticultural products and seeds. In the following years, the business grew continuously, rapidly expanding its product portfolio with a large variety of vegetables and herbs alongside flowers and shrubs. At their large nursery in Münster, which doubles up as an information portal, they also breed new plant varieties. Customers have the opportunity to visit Volmary's plant assortment. The plants which Volmary sells in their own name are grown by carefully selected co-contractors.

Volmary's in-house marketing department employs seven marketing and sales professionals developing new ideas and effective strategies for sales support and other topics, such as printed flower pots, attractive labels, and wide-ranging collaterals, but also extensive social media activities. For example, many consumers regularly read Volmary's blog.

Innovative ideas boost sales figures
The Münster-based company has been working with Pöppelmann TEKU for many years.

In their collaboration partner, Volmary GmbH seeks reliability and also implementation of marketing ideas and taking responsibility—from professional advice to ordering and delivery. The "Volmary Cocktail Herbs" are an example of this teamwork: a variety of herbs in attractively designed plant pots with an additional small paper sunshade. Depending on the type of herb, the sunshade features tasty cocktail recipes and how to prepare them.

For more information:
Pöppelmann
T: +49 4442 982-1605
teku@poeppelmann.com
www.poeppelmann.com

Publication date: Fri 17 Jun 2016