NL: Arend Roses introduces Dolce Avalanche+ and Freaky Avalanche+

Arend Roses will be launching two new products on 15 July 2016: Dolce Avalanche+ and Freaky Avalanche+ from breeder Dümmen Orange. This is being done with the aid of the introductory video ‘All in the Family’, in which these quality roses are presented to the trade and their customers. Arend Roses will be launching a total of six roses this year, including the Black Baccara. The introduction of the first two roses, Savita+ and Avantique+, took place in June. The final introduction will follow in the autumn.

‘Family’ yet different
The two roses have a totally different look. Freaky Avalanche+ stands out with its unique markings, and the colour progresses from dark pink to clear white. In contrast, Dolce Avalanche+ has a warm, restrained colouring. The flower is white with a pink heart, and the colour becomes ever deeper pink as a bud opens further.
All in the Family is being shown on Arend Roses’ website and social media. The film and the new roses will also be highlighted through channels including trade media, Flower Factor, inspiration leaflets and the final boat of the waterborne flower parade Varend Corso (5 to 7 August). This rose boat will sail under the name Varieties of Excellence. The theme for next year will also be announced during the parade.

Black Baccara is back
Arend Roses is also reintroducing the queen of roses Black Baccara into its range. The dark red velvet-soft petals make this rose appear almost black, making it the world’s darkest rose. Black Baccara will remain exclusive to Arend Roses and is available in lengths between 40 cm and 80 cm.

The introduction of the new roses is part of a change of course which Arend Roses has adopted under the slogan Varieties of Excellence. The company is thereby responding to the changing market. Managing director Remco van Arend says: “The focus at Arend Roses is on a wide range of exclusive roses with the guarantee of reliability of supply and an à la carte service. With our many years of experience and above all with top products in the greenhouses we foresee a rosy future. The goal remains for us to excel with a broad and exclusive range.” The marketing campaign around the introduction of the roses is being executed by Fresh Retail.

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